Go-to-Market Storytelling for Product-Based Founder

In the world of consumer-packaged goods (CPG), having a great product isn’t enough—you need a story that grabs attention, connects meaningfully with your buyers, and moves them to purchase. Whether you’re pitching to retail buyers, launching in-store, or connecting with customers online, your brand story plays a powerful role in driving go-to-market success.

The Nasdaq Center is excited to be joined by Laura Nespoli, Founder and Strategic Storyteller at Meshin Movement and Executive Strategy Director at Article Group, for a session specifically designed for product-based founders looking to break into retail and scale their CPG brand. We'll dive into how to craft and adapt your go-to-market story for the retail landscape— how to position your product for retail buyers, align your messaging to the shopping experience, create consistency between in-store and digital experiences, and use storytelling to strengthen brand recall, drive engagement, and support long-term sell-through. You'll walk away with the ability to make your story work harder—so your product doesn’t have to!

Key Takeaways:

• Gain actionable frameworks for creating differentiated positioning and messaging that resonates with both retailers and consumers
• Learn how to adapt your brand narrative for different environments, from packaging to digital marketing

• Discover how your story can influence shopper behavior and strengthen customer loyalty

OUR SPECIAL GUEST

Laura Nespoli

Strategic Storyteller, Meshin Movement

Strategy Leader, Article Group

Laura has worked as a strategist across the brand marketing spectrum for over 15 years. She’s developed strategic stories–brand, creative, go-to-market and product–for fortune 500s including Google, Meta, J.P. Morgan and Salesforce, and worked with start-ups and nonprofits–local to global in scale.

In 2018, Laura founded Meshin Movement to explore how to use story in the blended space between marketing strategy, social impact and creative expression. Through Meshin, Laura creates movement and growth for founders, brands and causes with story. And she speaks about the power of story to develop strength and resilience for individuals and teams. Laura also fulfills her storytelling purpose working as a Executive Strategy Director at Article Group, a marketing consultancy for the world’s most innovative technology brands, where she leads product marketing storytelling and strategy.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver free resources, expert guidance, and top-tier mentorship to over 100,000 entrepreneurs worldwide. Your support helps us continue delivering these transformative programs—expanding access to entrepreneurship and driving economic progress for all. Join us and make a gift today to help more entrepreneurs thrive!

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to webinarhost@thecenter.nasdaq.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact anna.vanmaanen@thecenter.nasdaq.org