Topic: From SEO to GEO: Mastering Search Visibility in the Age of Generative AI

Facilitator: Jeff Hendrickson

Search has changed more in the last 18 months than in the previous ten years. Generative AI now writes summaries above the fold, chooses which sources to cite, and weighs user experience signals in real time. The result? Traditional SEO metrics alone no longer offer a complete -or even accurate- picture of how your brand is showing up.

In this interactive panel discussion you’ll hear from AI-savvy SEO strategists who are already optimizing for Generative Engine Optimization (GEO), Google’s E-E-A-T priorities, and the emerging crossover of SEO + UX (SXO). Whether you market B2B or B2C, you’ll walk away with immediately actionable tactics to protect and grow your organic reach in 2025 and beyond.

Things You Will Learn

• Navigate the AI Search Shift: Understand Generative Engine Optimization (GEO) and how AI-driven summaries are rewriting the rules of visibility.
• Create E-E-A-T-Ready Content with AI: Blend ChatGPT/Claude/Gemini etc workflows and human expertise to produce authoritative, high-ranking articles—without sounding robotic.
• Optimize the Full Search Experience (SXO): Integrate UX best practices into SEO to boost engagement, conversions, and the KPIs that matter in AI-dominated SERPs.
• Act Now, Win Tomorrow: Leave with tactical moves you can implement immediately to future-proof your organic and AI-generated exposure.

Spaces are limited for the in-person session; virtual seats are unlimited but registration is required. Reserve your spot and future-proof your search strategy before the next algorithm (or AI model) drops.

Event Notes

• This is a HYBRID event! After you register for the event, you will receive the Zoom login information via email -or- you are encouraged to attend in person at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

Meet the Panelists

Kevin McGrew: everzocial.com

Kevin McGrew is the Founder & CEO of Everzocial, a performance-driven digital marketing agency that helps eCommerce, health & wellness, and multi-location brands grow through strategic SEO, paid media, and conversion-focused content. With over 20 years of experience and three successful exits as a serial entrepreneur, Kevin blends deep marketing expertise with a sharp eye for scalable growth.

He’s the author of The New Rules of Marketing Warfare, where he introduces the SMAC Framework (Shoot, Move, Adapt, Communicate)—a playbook for brands looking to outmaneuver the competition in today’s AI-accelerated landscape. Kevin’s focus is helping businesses adapt to the future of search, from foundational SEO to the rise of GenAI-powered answer engines.

Connect with Kevin on LinkedIn to keep up with the latest in SEO strategy, marketing innovation, and real-world growth tactics.

Betty Rodriguez-Hakes: GourmetBetty.com | Content Creator | MarTech Consultant

Betty Rodriguez-Hakes is an entrepreneur who bridges the worlds of food and technology. As the founder of GourmetBetty.com, she empowers busy professionals and families to reclaim the dinner table through engaging cooking classes, meal planning workshops, and practical food education. She combines culinary teaching with digital innovation, making healthy, sustainable meals more achievable for modern lifestyles.

With over 30 years of experience balancing career, family, and home cooking—alongside a parallel career as a MarTech/AdTech consultant—Betty helps businesses streamline marketing operations and embrace emerging technologies. Her dual expertise as a content creator and tech strategist gives her a unique perspective on why brands must be discoverable through both traditional search engines and generative AI platforms.

Gina Bonar is a Fractional CMO and the Founder of 5 Whys Marketing, a consultancy that helps B2B brands turn complex expertise into clear, high-performing marketing. With a background spanning agency leadership, in-house strategy, and decades of hands-on digital experience, Gina has led impactful and award-winning work for organizations like Deloitte, BE-NKY, and Leading Edge Metals & Alloys. She brings deep perspective to her work — especially in on-page SEO and content that drives results. A super-user of technical SEO, she builds strategies rooted in data, focused on growth, and optimized through continuous improvement. She thrives on quick iteration, smart structure, and doing marketing right from the ground up. In an era of AI and automation, she believes meaningful, strategy-first content matters more than ever. Connect with her on LinkedIn: linkedin.com/in/ginabonar

Marc Macaluso: Marc has worked at the intersection of marketing, technology, and web strategy for over 25 years. His experience includes building, maintaining, migrating, and sunsetting more than 100 websites, primarily for industrial B2B multinational companies such as Emerson Electric and Regal Rexnord. He specializes in SEO not just as a tactic, but as a foundational element of business growth. Through his leadership and experience, Marc has helped organizations preserve and improve search performance through consolidations, algorithm updates, and full-scale digital rebrands. Marc is excited to share his insights on what’s working now in SEO—and what’s coming next. LinkedIn: https://www.linkedin.com/in/marcmacaluso/

AMA Cincinnati Digital Marketing & Technology Community

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes and Jeff Hendrickson, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

Learn more on AMA Cincinnati's website

About AMA Cincinnati

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

L earn more at AMACincinnati.org