Topic: Authentic Social Media in the Age of AI

We’re excited to welcome Kelly Bennett, Senior Social Media Manager at the University of Cincinnati. With nearly 15 years of experience in social media, digital storytelling, and branding, Kelly has built a career on creating authentic content in an ever-evolving online world.

At UC, she leads social media strategy, using data-driven insights and a deep understanding of her audience to craft campaigns that resonate. Under her leadership, UC’s award-winning social presence has become a vibrant reflection of student life, campus culture, and institutional pride.

In her session, Authentic Social Media in the Age of AI, Kelly will explore how marketers can embrace artificial intelligence to work smarter, not harder—automating the mundane to make space for more strategic, human-centered content. The session will include several interactive exercises, giving participants hands-on opportunities to apply the concepts as they learn. She’ll share real-world examples, practical tools, and a fresh perspective on maintaining brand voice and authenticity in a time when automation is becoming the norm.

Don’t miss this inspiring and actionable presentation from one of regon's most thoughtful voices in social media strategy.

What to Expect:

• Gain insight into AI’s transformation of social media manage.
• Learn how to layer practical AI-enabled tools into the planning, publication and performance tracking of your brand's social media presence.

Key Outcome:

Walk away with tangible approaches to collaborate with AI in a way that enhances your social media strategy and execution.

About our Speaker

Kelly Bennett is a seasoned social media marketer with nearly 15 years of experience helping higher education institutions build meaningful digital communities. She got her start by creating a position right out of college to launch the social media strategy at her alma mater, Miami University, in 2011. Since then, she has become a recognized thought leader in the field, speaking at national conferences and earning recognition from outlets like Huffington Post, Mashable, and CASE for her creative and impactful work.

In May 2020, Kelly joined the University of Cincinnati. As the Senior Social Media Manager, she leads the university’s social media strategy with a focus on data-driven storytelling and student engagement. Under her leadership, UC’s award-winning social presence has become a vibrant reflection of campus life, institutional pride, and the Bearcat spirit. She is passionate about mentoring students and showcasing the authentic experiences that define the UC community.

Beyond the university, Kelly is an active member of Together Digital, a national network supporting women professionally and personally. She holds a bachelor’s degree in Communications and Marketing from Miami University, along with a graduate certificate in Interactive Media Studies and a miniMBA.

A passionate traveler, community builder, and avid pickleball player, Kelly brings curiosity, energy, and a genuine love of connection to everything she does.

Connect with Kelly on LinkedIn.

Event Notes:

• This is a HYBRID event! After you register for the event, you will receive the Zoom login information via email -or- you are encouraged to attend in person at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati Digital Marketing & Technology Community

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes and Jeff Hendrickson, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

Learn more on AMA Cincinnati's website

About AMA Cincinnati

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

L earn more at AMACincinnati.org