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Capacity Classroom: Intermediate Google Analytics

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Go beyond the Google Analytics basics with two key enhancements to your account: advanced content groupings, which make existing page data more usable, and event tags, which collect new and vital data points about actions users are taking on your site.

In this webinar, you will learn how to access, build, and configure content groupings that are specific to your site. You will also learn more about regular expressions - what they are, some good-to-know shortcuts, and how they can be used when creating content groupings.

Want more? How about information on custom Google Analytics event tags, how to find them in the platform, and examples of when you should utilize them? You’ve got it. You will also learn how to use Google Tag Manager to build Google Analytics event tags to enrich the data being collected - and they don't require new code to be added to your site.

You will receive a video recording of the webinar so you can spend your time learning and asking questions.



Capacity Classroom webinars and workshops are designed for arts administration practitioners. Registrants must have an email address associated with an arts organization, non-profit organization, or university. We reserve the right to refuse admission to any individual participant based on this criteria. If you have extenuating circumstances, please email us.


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