Working with the media 2/13/12 9AM - 5PM 2012-02-13 09:00:00 2012-02-13 17:00:00

52-53 Russell Square
London
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Media relations is the bedrock of all public relations programmes. Those new to PR, those who have made a career switch from another...

Mastering the art of writing 2/14/12 9AM - 5PM 2012-02-14 09:00:00 2012-02-14 17:00:00

CIPR Public Relations Centre
52-53 Russell Square
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

The ability to write well-crafted copy for press releases, features, websites, presentations and media sell-ins doesn’t always come easily....

Introduction to PR 2/15/12 9AM - 2/16/12 5PM 2012-02-15 09:00:00 2012-02-16 17:00:00

52-53 Russell Square
London
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Day one of this workshop will introduce delegates to the role and scope of PR in a variety of organisations. The course starts with an...

Integrated PR 2/16/12 9AM - 5PM 2012-02-16 09:00:00 2012-02-16 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This workshop is designed for professionals whose role and remit is to co-ordinate a full range of communications skills in order to...

Creativity in PR 2/22/12 9AM - 5PM 2012-02-22 09:00:00 2012-02-22 17:00:00

CIPR Public Relations Centre
52-53 Russell Square
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

Creativity is a vital skill in the public relations profession, yet most people in the industry have not received any training in this...

Getting to grips with grammar 2/22/12 1PM - 5PM 2012-02-22 13:00:00 2012-02-22 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This highly interactive workshop will help busy PR professionals understand the basic rules of grammar so that every email, press release,...

Proof-reading 2/23/12 9AM - 5PM 2012-02-23 09:00:00 2012-02-23 17:00:00

52-53 Russell Square
London
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The most carefully crafted written materials can be ruined by the simplest of errors. Mistakes not only cloud understanding but also...

Assert yourself 2/23/12 9AM - 5PM 2012-02-23 09:00:00 2012-02-23 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This workshop is designed for those who wish to improve their ability to communicate with people at all levels. Delegates will learn a...

Account management 2/27/12 9AM - 5PM 2012-02-27 09:00:00 2012-02-27 17:00:00

52-53 Russell Square
London
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Time spent on account management can absorb almost half of an agency’s activities and plays a major role in delivering successful PR...

The great communicator 2/28/12 9AM - 5PM 2012-02-28 09:00:00 2012-02-28 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This course helps delegates become outstanding all-round communicators. It will enable them to present, write, network and build...

Reputation management 2/28/12 9AM - 5PM 2012-02-28 09:00:00 2012-02-28 17:00:00

52-53 Russell Square
London
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The value of corporate reputation is a key component of business and organisational performance. Positively managed, it can be a source of...

Writing great speeches 2/29/12 9AM - 5PM 2012-02-29 09:00:00 2012-02-29 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This course will teach delegates all the principles of first-class speechwriting. A great speech is the product of an effective partnership...

Introduction to PR (online) 2/29/12 9AM - 4/25/12 5PM 2012-02-29 09:00:00 2012-04-25 17:00:00

The CIPR's Introduction to PR workshop is now available online using the latest in e-learning technology. Through live webinars, recorded...

Introduction to PR (online) 2/29/12 9AM - 4/25/12 5PM 2012-02-29 09:00:00 2012-04-25 17:00:00

The CIPR's Introduction to PR workshop is now available online using the latest in e-learning technology. Through live webinars, recorded...

PR on a low budget 2/29/12 9:30AM - 4:30PM 2012-02-29 09:30:00 2012-02-29 16:30:00

CIPR CIPR Public Relations Centre
52-53 Russell Square
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

Running a successful public relations campaign within a small team and on a limited budget can be a challenge for many PR practitioners....

Presentation skills and public speaking 3/1/12 9AM - 5PM 2012-03-01 09:00:00 2012-03-01 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This course is specially designed for anyone working in PR who already has some experience of speaking in public and delivering...

Selling-in your stories 3/7/12 9AM - 5PM 2012-03-07 09:00:00 2012-03-07 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

How do you get a journalist interested in your news release? How do you approach the journalist? This workshop focuses on the importance of...

Communication and culture 3/7/12 9AM - 5PM 2012-03-07 09:00:00 2012-03-07 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This workshop demonstrates the power of organisational culture in enhancing business performance and achieving positive change. It examines...

Handling media interviews 3/8/12 9AM - 5PM 2012-03-08 09:00:00 2012-03-08 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

Knowing how to handle a media interview is vital to good public relations. This comprehensive workshop is for managers, account executives...

Leading professional PR firms 3/8/12 9AM - 5PM 2012-03-08 09:00:00 2012-03-08 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This highly interactive workshop is designed to enhance the leadership capacity of directors, owner managers and those running large public...

Introduction to social media 3/12/12 9AM - 5PM 2012-03-12 09:00:00 2012-03-12 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

The rapid growth in social media, including social networks such as MySpace, blogging, podcasts and wikis, presents major challenges and...

Stakeholder engagement 3/15/12 9AM - 5PM 2012-03-15 09:00:00 2012-03-15 17:00:00

52-53 Russell Square
London
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Senior managers and PR practitioners talk a lot about stakeholders and of managing relationships with stakeholders. But what do we mean by...

Google Analytics 3/19/12 9AM - 5PM 2012-03-19 09:00:00 2012-03-19 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

Google Analytics (GA) is a hugely powerful (and free!) tool that can provide powerful insights into online behaviour. However, the use of...

Running an effective internal communications department 3/20/12 9AM - 5PM 2012-03-20 09:00:00 2012-03-20 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This workshop is designed for internal communications managers considering how they should organise and manage their operations. Its...

Writing for the web 3/21/12 9AM - 5PM 2012-03-21 09:00:00 2012-03-21 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

It is impossible to ignore the impact of e-communications, such as e-mail, the Internet or intranet. And the writing style used for online...

Writing for impact 3/22/12 9AM - 5PM 2012-03-22 09:00:00 2012-03-22 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

Sometimes when you are writing, the more you struggle the harder it is to find the right words. Yet on other occasions the ideas flow with...

Effective persuading and influencing skills 3/23/12 9AM - 5PM 2012-03-23 09:00:00 2012-03-23 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

Whether we are negotiating with people on a one-to-one basis, putting forward our views in a meeting or making a presentation to a large...

Crisis communications 3/27/12 9AM - 5PM 2012-03-27 09:00:00 2012-03-27 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

This course is designed for those who are likely to be involved in managing communications at the time of a major incident. Through...

Word-of-mouth and viral communications 3/28/12 1PM - 5PM 2012-03-28 13:00:00 2012-03-28 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

Why is it that some ideas can spread like wildfire, while others languish, are ignored and overlooked? Word-of-mouth is regarded as the...

Managing creative PR teams 3/29/12 9AM - 5PM 2012-03-29 09:00:00 2012-03-29 17:00:00

52-53 Russell Square
London
WC1B 4HP London WC1B 4HP London ,  WC1B 4HP London | View map

Your team needs to use its creative talents to make your communications stand out, be more effective and make best use of available...