JAY UPSCALE

Jay Upscale Marketing & Promotions (J.U.M.P.) is a premier event production and promotions company dedicated to showcasing Caribbean culture on the world stage. With nearly two decades of experience, we specialize in producing large-scale concerts, festivals, and nightlife experiences that bring people together through music, art, and celebration.

From stadium shows and arena tours to intimate nightlife activations, our events spotlight the vibrant sounds of Dancehall, Soca, Afrobeats, Reggae, Konpa, Bouyon, and beyond—creating unforgettable experiences for diverse audiences across the U.S. and internationally.

Our mission is simple:

to deliver world-class experiences that celebrate Caribbean artistry, inspire global appreciation, and secure its place in international entertainment.

At J.U.M.P., every event is more than a show—it’s a cultural movement.