Anirudh Cheruvu

I am Anirudh Cheruvu. I am a Game Designer and this is my story. It began in 2009 when I entered Gaming industry as a Game Designer. I started with making web-based games, then transitioned into mobile games. My interest in gamification began in 2015 when I realized that games have a lot more deeper to offer to humanity than just entertainment.

The question that I pondered more upon is this: Why is fun at the end of the goal-seeking tunnel? The traditional methods of motivation and engagement were clearly falling short. People were disengaged, unproductive, and uninspired to seek their goals. I knew there had to be a better way, and that’s when I discovered the world of gamification. By applying game mechanics to real-world situations, we can tap into our intrinsic motivation and create experiences that are not only fun and engaging, but also meaningful and impactful.