MITAS

Maternal & Infant Trade Association of Singapore (MITAS) is the trade association for businesses in the maternal and infant industry. Our members represent major brands in Singapore, such as Baa Baa Sheepz, Doona, BabyJogger, Joolz, Little Rei, Sophie la girafe, Maxi Cosi, Mushie, Frigg, Singapore Lactation Bakes, RAAB, and others.

Vision Statement

The vision of MITAS is to promote the mother and baby products and services industry in Singapore.

Mission Statement

MITAS is dedicated to serving and supporting all businesses involved in creating and delivering mother and baby products and services.

History of MITAS

MITAS was founded in April 2021 to promote the common interests of businesses in our trade. The founding members have decades of experience in the industry, and are experts and specialists covering a wide range of maternal and infant products and services including nursery soft and hardware, nursing products, strollers, car seats, toys and skincare.