Zero to Show: The No-Fluff Podcast Launch Workshop for Business Owners

Zero to Show: The No-Fluff Podcast Launch Workshop for Business Owners

Hosted by the Small Business Survival Alliance
Led by Anna Steinfest, creator of the Small Business Survival Conversations podcast

Ready to finally launch your podcast — without the overwhelm, tech confusion, or endless YouTube rabbit holes?

This is a hands-on, no-theory, roll-up-your-sleeves kind of workshop designed specifically for small business owners, entrepreneurs, and local leaders who want to use podcasting as a tool for visibility, authority, and growth.

Whether you’ve never touched a microphone or you've been sitting on an idea for years — this workshop will take you from zero to “go live” with a show built for impact.

What You'll Learn (and Actually Do)

By the end of this session, you will:

• Define your podcast concept, audience, and mission
• Choose the right format, length, and publishing schedule for your goals
• Select simple gear (without wasting money on what you don’t need)
• Learn basic recording + editing workflows (with free or low-cost tools)
• Create your podcast name, description, and show art that stands out
• Understand hosting, distribution, and how to get on platforms like Apple, Spotify, and Google
• Walk away with a step-by-step launch checklist — and confidence to hit publish

About Your Instructor

Anna Steinfest is a passionate advocate for small business resilience and the host of the Small Business Survival Conversations podcast. Through her work with entrepreneurs across the country, she knows how powerful podcasting can be — not just as a marketing tool, but as a platform for connection, education, and local influence.

She’s been where you are — and now she’s here to make your launch as smooth (and fluff-free) as possible.