Zeno Group Presents: GEO-Driven Discoverability in the Age of AI

Zeno Group Presents: GEO-Driven Discoverability in the Age of AI

Join us at The Pressroom for an evening filled with insightful discussions, interactive workshops, and networking opportunities. Learn how GEO (Generative Engine Optimization) shapes how brands are perceived in a GenAI world with credibility, consistency, and trust.. This intimate gathering will bring together leaders from media, tech, and communications to explore how GEO-driven strategies are reshaping discoverability in an AI-powered world.

This panel explores how LLMs, and GEO-driven strategies are transforming the way users engage with content, how brands can adapt to concept-based search environments, and what this shift means for visibility, relevance, and trust in the digital age.

Panelists:

• Karen Nolan – Principal Communications Manager, Intuit Consumer Group (TurboTax)

• Amy Widdowson – VP of Communications, Medium

• Brian Maehl – Senior Director of Product, Muck Rack

• Jimmy Kropelin – Agency & Channel Partnerships, Notified

• Anne DeAngelis - Executive Vice President, Employee Engagement, Zeno Group

Moderator:

• Michael Brito – Global Head of Analytics US Data & Intelligence, Zeno Group

Emcee:

• Karyn Barr – Head of Technology, Zeno Group