You Mean (Small) Business Photography Workshop

You Mean (Small) Business
Led by Photography Educator Louisa Vilardi

Small businesses and their owners need strong visuals to tell their story and you’re the photographer who can deliver them. But how do you actually connect with those clients and get them to book you? And once they book you...then what?!

In this workshop, we’ll dive into the strategies that help photographers break into and thrive in the small business branding market. You’ll also get hands-on experience working with a live model, giving you the chance to build your portfolio with branding-style imagery you can start using right away.

From boutique owners and jewelry designers to makeup artists, hairstylists, and nail technicians...small businesses of all kinds need strong visuals to tell their story. Think yoga studios, personal trainers, and wellness coaches, or real estate agents, interior designers, and event planners. Add in coffee shops, cafés, restaurants, florists, and even tech startups, and the opportunities are endless. Any business with a story to share, products to sell, services to showcase, or a brand to grow can benefit from professional branding photography. If they want to stand out and connect with their ideal clients, they need a photographer who knows how to make them shine.

Together, we’ll cover:

• How to identify the types of businesses that need branding photography most
• Where and how to find small business clients in your community (and beyond)
• Building authentic relationships that lead to trust and bookings
• Crafting packages and/or customized quotes that small business owners actually want to buy (and keep buying!)
• Showing the value of branding photography so clients see it as an investment, not an expense
• Simple marketing moves that get your name in front of the right businesses
• Turning one branding session into repeat work and referrals
• Live model shoot for hands-on practice + portfolio-building

Ready to prove that you mean business? This workshop is all about building a profitable stream of work by helping small businesses grow. You’ll walk away with a clear roadmap for landing clients, creating strong partnerships, confidently stepping into the role of a branding photographer and brand-new images for your portfolio.