Reality has set in for many of us... even if you do everything right, there’s no silver bullet to win on Facebook these days. The recent algorithm changes haven’t made it any easier either. From publishers to agencies and brands, no one, large or small, is immune. So what strategies should you be considering?

We’re digging in a layer deeper with our panel of experts on practical ways to diversify content and social media platforms. During our panel, we’ll answer questions we know companies (large and small) are trying to address including:

How and why to message the importance of diversification both internally and externally?
How to increase collaboration with social and other digital tactics
What platforms (Flipboard, Twitter, Pinterest) are poised to re-emerge as traffic driving or monetization choices and for whom?

Schedule

Doors Open at 6:30

6:30-7:30: Networking, Light Food & Beverages

7:30-8:30: Panel Discussion

PANELISTS

Bry Duca
Social Media Strategist, Buzzfeed

Bry Duca is a Social Media Strategist at BuzzFeed, managing publishing and content strategy for BuzzFeed Tasty and Goodful across Facebook, YouTube, Instagram, and Pinterest. Originally starting out as a food blogger for fun, Bry had a major career shift when BuzzFeed discovered her and offered her a position on the social team. Bry now manages two of BuzzFeed’s largest lifestyle franchises, working to tie data and analytics closely to content strategy.

Klaus Badelt
Founder, FilmHub

Equally serial entrepreneur and award-winning artist, Klaus had his first tech startup at 18 and sold it by 25. With projects like ‘Pirates of the Caribbean’ and the Beijing Olympics Closing Ceremony, he also created some of the most popular music of our time. Klaus founded Filmhub as the technology based alternative to the traditional film distribution industry: open, free and without gatekeepers or exclusive contracts.

Chris Strickland
Social Media Manager, Jam City

Chris Strickland is the social media manager at Jam City, a global leader in mobile entertainment, providing social gaming experiences for millions of players around the world. Originally from Washington DC, Chris has lived in Los Angeles since 2007 and worked at Break.com, Screen Junkies, Ticketmaster and ConsumerTrack before landing at Jam City last June.

Bill Palmatary,
Founder, Aerial West Films

Bill Palmatary is Aerial West Films founder, Director of Aerial Cinematography and UAV Pilot. Bill is also founder of a startup, Mav Mount focusing on drone solutions. Bill also serves on the Board Of Directors for 310 Young Professionals, the largest YPO in the country.

MODERATOR

Megan Neal
Vice President, Social Media, TEN

Neal leads social media best practices, strategy, and paid social programs across TEN’s industry-leading automotive brands, including MOTOR TREND, AUTOMOBILE, ROADKILL, HOT ROD, FOUR WHEELER, and SUPER STREET. With a combined reach of 110 million social followers, TEN brands drive more than 2 billion social engagements per month. TEN is the largest automotive media company in the world, bringing together Discovery’s Velocity network and TEN’s entire automotive digital, direct-to-consumer, social, and live event portfolio.

YOU LOST THE FACEBOOK ALGORITHM WAR. NOW WHAT? HOW TO DIVERSIFY YOUR CONTENT STRATEGIES.

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