You are NOT the Target Audience - The CMO Scoop (episode 5)

You are NOT the Target Audience - The CMO Scoop (episode 5)

Join this episode of the CMO Scoop to learn the importance of using research and data-driven approaches to deeply understand your audience.

By Robot Creative

Date and time

Location

Online

About this event

  • Event lasts 1 hour

Who Should Attend?

Small business owners and leaders who are looking for practical advice on marketing, managing internal and external marketing teams and getting the best results within an SMB budget.

Description

Many small businesses base important marketing decisions on gut feelings about their audience or even their own personal opinions. However, without a clearly identified audience, you aren’t going to know where to reach your prospects, and without a clearly profiled audience, your messaging isn’t going to resonate.

This episode of the CMO Scoop will feature Lara August and Lana Harris discussing the importance of using research and data-driven approaches to deeply understand your audience, segment your lists and improve your results.

Key topics will include:

  • Understanding your existing audience
  • Techniques for finding key insights
  • Identifying potential audiences
  • Using Audience Segments
  • Why Your List is so valuable
  • The Importance of Data Integrity

Format

Join us for a relaxed, informal discussion, followed by a 15-minute audience question-and-answer session.

Date and Time

  • Thursday, September 18, 12 PM -1 PM (CDT) - via Zoom

Cost

FREE

RSVP Deadline: Thursday, September 18 at 11:30 AM

Can’t make the date? Join our mailing list or subscribe to our YouTube channel.

About the Host - Lara August

Lara August is the founder and CEO of Robot Creative. An expert in branding and marketing, she has developed marketing and growth plans for more than 100 businesses. Her achievements have earned her recognition as “Innovator” from the National Association of Women Business Owners, Young Entrepreneur of the Year from the Small Business Association, an Outstanding New Business Leader by the North San Antonio Chamber of Commerce and San Antonio’s “40 under 40.”

Featured Guest - Lana Harris

Lana Harris is the President and Director of Marketing at Robot Creative. She has more than 25 years of experience developing, managing, and executing initiatives in agency and corporate environments. She's implemented hundreds of marketing and communications plans that drive business results across multiple channels.

Frequently asked questions

Do you have a question you would like to submit?

We will be taking questions during the Q&A portion of the event. Please submit them during the chat.

Tags

Organized by

Robot Creative

Robot Creative is an award-winning marketing and branding agency based in San Antonio, Texas. We specialize in Branding and Identity, Strategic Marketing and Outsourced Marketing services (like website development, digital marketing, graphic design and video production) for companies seeing accelerated growth and increased visibility. Our main goal is to help turn our customers’ business goals and initiatives into reality.

Our team is a collective of diverse talents all sharing the same passion for creativity and problem solving. With a multidisciplinary and collaborative approach, we use graphic design, marketing and technology to help tell the stories our clients want to communicate. Our goal is to consistently deliver solutions to our clients that drive business growth, brand recognition and real ROI. We give individual attention to each of our clients and build long-lasting relationships built on integrity and results.

Free
Sep 18 · 10:00 AM PDT