Who Should Attend?
Small business owners and leaders who are looking for practical advice on marketing, managing internal and external marketing teams and getting the best results within an SMB budget.
Description
Many small businesses base important marketing decisions on gut feelings about their audience or even their own personal opinions. However, without a clearly identified audience, you aren’t going to know where to reach your prospects, and without a clearly profiled audience, your messaging isn’t going to resonate.
This episode of the CMO Scoop will feature Lara August and Lana Harris discussing the importance of using research and data-driven approaches to deeply understand your audience, segment your lists and improve your results.
Key topics will include:
- Understanding your existing audience
- Techniques for finding key insights
- Identifying potential audiences
- Using Audience Segments
- Why Your List is so valuable
- The Importance of Data Integrity
Format
Join us for a relaxed, informal discussion, followed by a 15-minute audience question-and-answer session.
Date and Time
- Thursday, September 18, 12 PM -1 PM (CDT) - via Zoom
Cost
FREE
RSVP Deadline: Thursday, September 18 at 11:30 AM
Can’t make the date? Join our mailing list or subscribe to our YouTube channel.
About the Host - Lara August
Lara August is the founder and CEO of Robot Creative. An expert in branding and marketing, she has developed marketing and growth plans for more than 100 businesses. Her achievements have earned her recognition as “Innovator” from the National Association of Women Business Owners, Young Entrepreneur of the Year from the Small Business Association, an Outstanding New Business Leader by the North San Antonio Chamber of Commerce and San Antonio’s “40 under 40.”
Featured Guest - Lana Harris
Lana Harris is the President and Director of Marketing at Robot Creative. She has more than 25 years of experience developing, managing, and executing initiatives in agency and corporate environments. She's implemented hundreds of marketing and communications plans that drive business results across multiple channels.
