Yes Triggers: How to Create Brand Messaging That Builds Trust

Imagine knowing EXACTLY what to say to your audience that would instantly communicate how you're different, what your unique value is, and inspire them to say YES.

What would you need to say to make that happen?

Every business has that one extraordinarily effective message. The one that turns prospects from considering you to choosing you. It’s a result of what makes us feel resonance and desire.

This is not a one-message-fits-all kind of thing. This is not a persuasion tactic.

This is the fundamental way the brain's decision-making process is designed to make us want to buy what you’re offering and in this talk you will learn how it works and how you can craft your “Hell Yeah!” message.

Using a series of easy-to-grasp examples, Michael builds a picture of how our neurology operates to make us feel good about your business. Then you’ll learn the specific real-world strategies that are uniquely suited to "speak" directly to this core neurology and have the most impact on your customer’s decision to buy.

Here’s what you will learn:

• How to generate resonance and attraction in your customer
• How to craft a message that is pitch-perfect for your ideal customer
• How our brain is actually wired to make the decision to buy, and the right kind of message that makes the decision go your way
• The difference between the wrong message and the right message for your specific business

Leave with actionable insights and tools to create messaging that connects, converts, and feels authentically you.