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Over the course of ten sessions, you will identify your assumptions about why and how your businesses will work and then talk to customers in order to validate your ideas. This approach enables you to rapidly uncover flaws in your concept and find viable models more quickly. You’ll leave the program with a deeper understanding of how to create a sustainable business, articulate your model, and repeat the process with your next great idea.

Sessions will be Thursdays from 8:30am to 11:30am:

September 12 -IN PERSON (LOCATION: 205 S. Kanawha St., Beckley) - Kick-off Event - Session 1: Knowing Yourself - Introduction, Assumptions, Working Styles, Team Building, Obstacles

September 19 - VIRTUAL - Session 2: Knowing Your Customer - Customer, Problem, Alternatives, Idea Testing

September 26 - VIRTUAL - Session 3: Finding the Right Solution - Solution, Benefit, Advantage, Starting Small, Brand Identity

October 3 - VIRTUAL - Session 4: Getting the Relationship Right - Marketing & Message; Getting, Keeping & Growing Customers

October 10 - VIRTUAL - Session 5: Building Blocks - Distribution, Revenue, Typical Offering, Price

October 17 - VIRTUAL - Session 6: Structures & Systems - Legal & Accounting Considerations

October 24 - VIRTUAL - Session 7: Discovering the Bottom Line - Startup & Ongoing Needs, Fixed & Variable Costs, Break-Even Point

October 31 - VIRTUAL - Session 8: Financial Modeling - Break-Even Point, Sales Projections, Cash Flow, Raising Capital

November 7 - VIRTUAL - Session 9: Planning for Growth - Growth Plans, Goal Setting, Celebration Prep

November 14 - IN-PERSON (LOCATION TBA) Session 10: Celebration - Participants are recognized and the group celebrates their achievements.

WV Hive CO.STARTERS Core Training - Fall 2024