CRO FOUNDATIONS CLASS
Learn to Write Copy That Drives Sales — Taught by Robert Portillo, 15-Year SEO/CRO Strategist
Who This Is For
For business owners, marketers, and teams writing their own content.
This class is for anyone responsible for writing or reviewing website content, ads, emails, or social media. Whether you're a business owner or part of a lean team, you’ll learn how to create messaging that brings in more leads, sales, and calls.
What You’ll Learn
✅ Think like a conversion pro — Understand how buyers read and decide
✅ Fix what’s killing your sales — Identify weak copy on pages, ads, or emails
✅ Use frameworks that work — Headlines, CTAs, offers, and product descriptions
✅ See real examples — Watch live critiques of attendee-submitted websites
Why Learn From Robert Portillo
- Marketing strategist for HBO, Sony, and 400+ growing businesses
- Founder of BroBex Marketing and the 9,000-member CRO Junkies community
- CRO expert with 15+ years of experience creating content that boosts revenue
Inside the Class
- CRO Basics: How conversions work and where most copy fails
- Crafting Offers: Make your value clear and irresistible
- CTAs That Convert: Write simple calls to action that get clicks and sales
- Pricing That Works: Show your price the right way to avoid pushback
- Remove Friction: Spot hidden blockers in your sales funnel
Live Critiques for Select Attendees
During the Q&A, Robert will review 5–10 attendee pages live and give specific, actionable feedback to improve sales performance.
What Makes This Class Different
✔ No fluff or filler — Only real strategies you can use immediately
✔ No sales pitch — No upsells, no software demos, no traps
✔ Built for small teams — Designed for businesses that write their own content
“Robert’s CRO strategies lifted our conversion rate by 58% in 3 months.”
— Kevin Miller, Owner, WASH BINS
