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World Class Innovation, World Class Path-to-Market

JLABS @ Toronto

Tuesday, May 8, 2018 from 10:00 AM to 1:30 PM (EDT)

 World Class Innovation, World Class Path-to-Market

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Public May 7, 2018 CA$25.00 CA$2.39
Student/Academic May 7, 2018 CA$10.00 CA$1.32
Media/Press   more info May 1, 2018 Free CA$0.00
At the door Not Started CA$35.00 CA$3.10

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Event Details

There is no one obvious path to commercial return for a new compound or a new technology. As early in development as possible, awareness of, and planning for, commercial value is critical to optimizing investment and eventual return. How do you determine the path that will add the most value, while balancing risk and reward in early stage? How do you know when (or if) to look for a strategic partnership? The discipline of path-to-market strategy is about maximizing return on invention, embracing possibility and probability, uncertainty and the power of an early story. 

Topics will include: 

  • Development of strategic choices (FIVE-X)
  • Sequencing of lifecycle and gateway launches
  • Optimizing value in launching your own asset
  • Positioning earlier than the other guys
  • Disruption in healthcare, and the new possibilities
Mike Rea | Chief Executive Officer, IDEA Pharm read bio »
Geoff Birkett, Principal, US Business, “New IDEA” read bio »

9:30AM | Registration Opens, Networking
10:00AM | Introduction, Innovation: Return on Invention
10:30AM | Path to Market: Planning Path To Market when you’re going all the way yourself
11:00AM | Path to Market: Planning Path To Market when you’re going to look to partner
11:30AM | Q&A
12:00PM | Networking Reception
1:00PM | Program Close

$25 | General Public
$10 | Student/Academic
$35 | At the door

JLABS @ Toronto
661 University Ave, Suite 1300
Toronto, Ontario 

Mike Rea | Chief Executive Officer, IDEA Pharm
Mike Rea has worked in global pharma strategy for over 25 years, working with the world’s top 30 pharmaceutical companies. Regarded as an industry thought leader in innovation, Mike helped lead the strategic direction of over 100 pharmaceutical brands, and created the industry standard annual Pharmaceutical Innovation Index, a ranking of top 30 pharma by their ability to launch innovation.

Under Mike’s guidance, IDEA has supported over 3 in 4 of ‘blockbuster contenders’ in industry pipelines (cited by FiercePharma), positioned 3 of the top 10 launches of 2016, 3 of the top 5 launches of 2017, and over half of the 50 fastest growing drugs in the 2010-2015 window.

^ Back to speakers' list ^

Geoff Birkett, Principal, US Business, “New IDEA”
Bio coming soon!

^ Back to speakers' list ^
Have questions about World Class Innovation, World Class Path-to-Market? Contact JLABS @ Toronto

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When & Where

JLABS @ Toronto
661 University Ave
Suite 1300
Toronto, ON M5G 1M1

Tuesday, May 8, 2018 from 10:00 AM to 1:30 PM (EDT)

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JLABS @ Toronto

About Johnson & Johnson Innovation, JLABS
Johnson & Johnson Innovation, JLABS (JLABS) is a global network of open innovation ecosystems, enabling and empowering innovators to create and accelerate the delivery of life-saving, life-enhancing health and wellness solutions to patients around the world. JLABS achieves this by providing the optimal environment for emerging companies to catalyze growth and optimize their research and development by opening them to vital industry connections, delivering entrepreneurial programs and providing a capital-efficient, flexible platform where they can transform the scientific discoveries of today into the breakthrough healthcare solutions of tomorrow. At JLABS we value great ideas and are passionate about removing obstacles to success to help innovators unleash the potential of their early scientific discoveries. JLABS is a no-strings-attached model, which means entrepreneurs are free to develop their science while holding on to their intellectual property. JLABS is open to entrepreneurs across a broad healthcare spectrum including pharmaceutical, medical device, consumer and healthtech sectors. The JLABS flagship opened in 2012 in San Diego at Janssen's West Coast Research Center, and since then has grown to ten global locations including the Bay Area, Boston & Lowell, MA, Houston, Toronto, Beerse (Belgium), with New York City, opening in June 2018, and Shanghai in 2019. For more information please visit or follow @JLABS.

About Johnson & Johnson Innovation
Johnson & Johnson Innovation focuses on accelerating all stages of innovation worldwide and forming collaborations between entrepreneurs and Johnson & Johnson's global healthcare businesses. Johnson & Johnson Innovation provides scientists, entrepreneurs and emerging companies with one-stop access to science and technology experts who can facilitate collaborations across the pharmaceutical, medical device and consumer companies of Johnson & Johnson. Under the Johnson & Johnson Innovation umbrella of businesses, we connect with innovators through our regional Innovation Centers, Johnson & Johnson Innovation | JLABS, Johnson & Johnson Innovation - JJDC, and our Business Development teams to create customized deals and novel collaborations that speed development of innovations to solve unmet needs in patients. For more information please visit or follow @JNJInnovation.

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World Class Innovation, World Class Path-to-Market
Things to do in Toronto Networking Business

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