Workshop: Know Your Customer, Grow Your Business

Most companies (B2C and B2B) operate on assumptions about their customers. This interactive session helps founders and marketing leaders see their business through their customers’ eyes and use that perspective to sharpen strategy, messaging, and decision-making across the company.

Who It’s For:

Founders, business owners, and marketing leaders who want to connect strategy, messaging, and growth around a single unifying idea: the customer.

About the presenter:

John Franklin is the founder of Bear Peak Marketing. He is a brand strategist and marketing advisor who helps companies understand their customers, clarify their message, and build go-to-market systems that connect sales and marketing. He works closely with leadership teams to bring structure, alignment, and strategic focus to how organizations communicate and grow. John blends rigorous customer insight with hands-on execution, drawing on experience across climate tech, high-performance building, and fast-growing startups.