Finding Your Readers Online with Newsletters, Blogs, and Social Media
Are you a writer eager to build impact and audiences in the digital age, but frustrated by conventional publishing paths? Are you curious about emerging options like Substack newsletters, the revival of blogs, or using social media platforms like Facebook for more than tracking birthdays?
Join this brisk hands-on workshop with longtime online journalist and podcaster Andy Revkin to explore tools, tactics, and practices that can help anyone make the most of online writing and connectedness and blunt the downsides (which have driven many away from these platforms).
Revkin, who was a prize-winning blogging pioneer in his 20-year stretch at The New York Times, will share personal insights gleaned teaching his “Blogging a Better Planet” course at Pace University and running his Thriving Online track of webcasts. (Explore the playlist on YouTube beforehand or any time.) He heartily agrees with what the Substacking historian Heather Cox Richardson said when Time Magazine named her one of its 100 most influential online figures this year: “If you are older and feel like social media…is something for the younger generation, I hope you’ll reconsider that. Social media to me really is just a tool to do what we have always done as human beings - that is, to create communities and exchange information. And that’s really all that I do. So I hope you’ll give it a shot.”
Andy Revkin is a prize-winning author and longtime New York Times journalist focused for decades on environmental challenges like climate change. For more than 20 years, he has been an award-winning blogging and social media innovator helping people navigate the increasingly polluted online media environment. His Dot Earth blog at The New York Times, which ran from 2007 through 2016, won a National Academy of Sciences communication award. He taught a course called Blogging a Better Planet for six years at Pace University and has more than 95,000 followers on Facebook, 85,000 on X/Twitter and his Sustain What video show, now on Substack with his eponymous newsletter, has garnered several million viewers through more than 500 episodes. Revkin moved to Lamoine, Maine, from New York’s Hudson Valley in 2022. Learn more at linktr.ee/revkin.
