$0 – $30

Workshop and Speed Trading for Local Food Producers & Buyers

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Union Station

2 Washington Square

Worcester, MA 01604

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The Sustainable Business Network of Massachusetts & Central Mass Grown are pleased to present:

Stand out from the Crowd Workshop

Making Festivals, Tradeshows and Events work for your Food Business

Wednesday, May 10th – 10:00 AM to 3:00 PM

Trying to decide how to incorporate event marketing into your company’s agenda for this year? Thinking about participating in some local festivals, tradeshows or events?

Event marketing is a great way to get your brand in front of the public, develop buzz and cultivate loyal followers. But most companies do not fully leverage events to grow their customer base, qualified leads, or maximize both short and long-term impact.

Join event marketing experts Nicola Williams (The Williams Agency), and Mindy Harris (Mindy Harris Communications) for a workshop on how to get the best ROI out of your event marketing. Learn how to prepare for the event, assess your target audience, maximize your display, become a promotional partner, and post-event follow up and evaluation.

Make events work for you. Use them to grow your business.

Workshop will be held in conjunction with Speed Trading – quick one-on-one producer/buyer sessions, which will connect local food businesses to key prospective accounts. Space is limited for speed trading. (*Note: We will not be accepting anymore PICKLE or DAIRY vendors for May 10th Speed Trading)

Register for the Event Workshop, Speed Trading or both. Stay for a networking lunch with food industry colleagues.

Event Agenda

  • Registrations- 9:30am

  • Workshop- 10:00am - 12:00pm

  • Networking Lunch- 12:00pm -1:00pm

  • Speed Trading- 1:00pm -3:00pm

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Presenters:

Nicola Williams: Owner of The Williams Agency, a Cambridge marketing agency with a focus on sustainable food and culture. Organizer of some of New England's best food events, including Boston/Vermont Jerkfest, the Boston Local Food Festival, Hyper-Local Craft Brewfest, and Local Craft Spirits Festival as well as launching SBN's first Local Food Trade Show.

Mindy Harris: Principal, Mindy Harris Communications , Strategic Marketing Consultant – Promoter of Food Truck Throwdown, and creator of Food Truck Bash event brand, producer of the Farm Share Fair; former Marketing & Events Coordinator Oleana Restaurant Group, and former Director of Public Relations, Northeast Organic Farming Association/Mass.

Registration is FREE for members of the Sustainable Business Network of Massachusetts and Central Mass Grown. Not a member? Join SBN here.


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Union Station

2 Washington Square

Worcester, MA 01604

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