In this final session, we will build on the topics discussed in the first two sessions to focus on promotional campaigns. Robin will share templates for:
- Crafting your elevator pitch and preparing for interviews
- Crafting text about your project and adapting it for a press release
- Increasing visibility and attendance
- Getting media coverage
And other practical tips and organic strategies for getting the word out!
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- Session 1 (Past): Crafting Your Message and Artist Bio 6/9 6:30 - 7:30, virtual
- Session 2 (Past): Content Management & Strategy Implementation on Instagram 6/24 6:30 - 7:30, virtual
- Session 3: Promoting Your Projects and Events, 7/16 6:30 - 7:30, virtual
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About Robin:
Respected journalist, influential Instagrammer, and the former longtime
editor of ARTnews, Robin Cembalest trains art professionals to
communicate effectively about themselves, their work, and their projects.
She teaches writing, social media, public speaking, and other essential
skills to clients across the art industry. A faculty member of the School of
Visual Arts, a longtime instructor in the Bronx Museum’s AIM program, and
a coach at Creative Capital, Robin has built a specialty in career
development for artists, leading workshops at schools, residencies, and
cultural organizations. Widely published in the art and mainstream press,
she is best known today as @rcembalest, handle of her popular Instagram.
