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Working with the Press in an Evolving Media Landscape
March 15, 2016 | 8:30am - 10:30am
Mintz Levin, 1 Financial Center, Boston, MA
Not long ago newspapers and magazines were considered the go-to resource for information. Now in our instant-gratification economy, Twitter, Facebook, blogs and other social media channels play a much larger role in how the media shares information and news with the general public. As businesses work to successfully and consistently share their stories, it’s essential to understand how the media works. What kind of stories are they looking for? How can you research their past coverage to understand their future stories? What channels and platforms do they want to be pitched on? Why should they care about your pitch?
During this panel, organized by NECEC's PR Committee, attendees will hear from top-tier journalists who will share their candid feedback about how to effectively work with them. The panelists will discuss the current status of the media landscape and where they see it going in the next five years. They’ll provide details about how they prefer to engage with businesses and PR professionals, and take your burning questions.
Panelists include:
Gintautas Dumcius,
Statehouse Reporter, Springfield Republican/MassLive.com
Sara Castellanos, Technology Editor, Boston Business Journal
Jon Chesto, Business Reporter, The Boston Globe
Stephen Lacey, Managing Editor, Greentech Media
The event will be moderated by NECEC Communications Director Kate Plourd Johnson.
Cleantech Navigate Northeast (Navigate) is an Innovation Program designed by the Northeast Clean Energy Council (NECEC) to support early stage clean/greentech startups ranging from commercial pilot to first customers. Navigate connects entrepreneurs & startups to investors, corporates and customers to ultimately help them go to market or strengthen their market positioning.
NECEC is a regional non-profit clean energy business, policy and innovation organization whose mission is to accelerate the region’s clean energy economy to global leadership by building an active community of stakeholders and a world-class cluster of companies.
NECEC works with clean energy businesses and entrepreneurs, policymakers and other stakeholders in the clean energy sector in New England and the Northeast through programs and initiatives that advance clean energy markets and help clean energy businesses access the resources they need to grow.
About SCI
The Southern Tier Clean Energy Incubator (SCI)program leverages deep research and development resources at Binghamton University and the Koffman Incubator to offer a full suite of mentoring, networking, training and technical support to emerging clean energy companies.
SCI is headquartered at the Koffman Southern Tier Incubator, offering office space, wet and dry labs, conference rooms, co-working spaces and public reception areas. The Koffman serves as a central hub for clean energy entrepreneurial activity in the region.
