Working with the Press in an Evolving Media Landscape

March 15, 2016 | 8:30am - 10:30am

Mintz Levin, 1 Financial Center, Boston, MA

Not long ago newspapers and magazines were considered the go-to resource for information. Now in our instant-gratification economy, Twitter, Facebook, blogs and other social media channels play a much larger role in how the media shares information and news with the general public. As businesses work to successfully and consistently share their stories, it’s essential to understand how the media works. What kind of stories are they looking for? How can you research their past coverage to understand their future stories? What channels and platforms do they want to be pitched on? Why should they care about your pitch?

During this panel, organized by NECEC's PR Committee, attendees will hear from top-tier journalists who will share their candid feedback about how to effectively work with them. The panelists will discuss the current status of the media landscape and where they see it going in the next five years. They’ll provide details about how they prefer to engage with businesses and PR professionals, and take your burning questions.

Panelists include:

Gintautas Dumcius,

Statehouse Reporter, Springfield Republican/MassLive.com
Sara Castellanos, Technology Editor, Boston Business Journal
Jon Chesto, Business Reporter, The Boston Globe
Stephen Lacey, Managing Editor, Greentech Media

The event will be moderated by NECEC Communications Director Kate Plourd Johnson.

Agenda:

8:30am - 9:00am - Networking and Coffee

9:00am - 10:30am - Panel Discussion and Q&A