Wednesday, October 29th 9:30AM - 12:30PM
LIVE Onsite - Virtual Properties Realty, 2750 Premiere Pkwy, Duluth, GA 30097
ZOOM - Meeting ID will be provided the day of class.
Working with Seniors as Clients – Targeting the Over 55
Everywhere you turn; there are fresh demographics about seniors. An exceptionally broad number of people fit the category of today’s “older” American. Most are Gen Z born btween 1965 - 1980.
Active adult or 55+ communities continue to grow across the United States. The communities are an attractive option for adults seeking to live with others in the same age group while enjoying an active lifestyle. The 55+ community provides independent seniors an active environment, is often wellness-centric, and has age restrictions.
Seniors constitute one of the largest and most lucrative home buying and selling demographics in the nation. This is a huge market; it is underserved and often misunderstood.
How they are approached and taken through the home selling and buying experience may require some special sensitivity.
If you’re interested in making senior citizens your niche market in real estate, there are some things you need to know to assist them in making their transition as smooth and hassle-free as possible.
Class Outline
- Characteristics of the senior population
- Skills to communicate and engage
- Selling, buying and “aging in place”, universal design techniques
- Financing options available to the over-55 market
- Creating your niche market brand
The over-55 market is a vast and increasingly growing customer base that will enrich the career of any real estate professional that is willing to take the time to learn their needs.
Sponsors: Georgia Real Estate School
My CE Class, LLC #5914 | Expires 12/31/27 | In-class Course, Continuing Education404-550-0775 | classeswithCathy@gmail.com | www.classwithcathymcdaniel.com
