WINNING with First-Time Buyers

First-time buyers are on the move.
Smart agents are moving with them!

First-time buyers are not just entering the market. They are driving it.

With move-up activity slowing, nearly half of all purchase mortgage applications now come from first-time buyers. They are serious, motivated, and looking for agents who can guide them with confidence.

Join Las Vegas mortgage expert Bill Gaylord at Canyon Gate Country Club for a focused, strategy-packed session designed to help you connect with today’s buyers, eliminate obstacles, and close more deals with less stress.

You will leave with practical tools you can put to work immediately, not just theory.

What you will learn:

• The #1 mistake agents make with first-time buyers
• How to stand out with a scripted buyer consultation
• Proven strategies for speed, negotiation, and offer acceptance
• How to handle buyer-paid and seller-paid compensation like a pro
• Tools to help nervous buyers feel prepared and ready to move
• The most trusted pre-approval system built for today’s market

Seating is limited, so make sure to register to secure your spot.

Your Speaker:

Bill Gaylord, Regional VP / Mortgage Expert with CrossCountry Mortgage, is a seasoned mortgage and real estate professional with 32+ years of experience in lending and 7 years as a commercial real estate appraiser.

He has worked alongside top agents in every kind of market and brings unique insights into what makes buyers act fast and sellers feel confident.

Bill has held numerous leadership roles, including previous ownership and senior management at one of the nation’s largest private mortgage banking firms prior to the 2007 financial crisis. He has personally bought and sold over 25 homes - including personal residences, second homes, and investment properties - and has also managed joint ventures with home builders.

Today, his favorite role is being a “boots on the ground” originator, educating consumers on financing and helping them achieve wealth through homeownership.

Connect with Bill at billgaylord.com.

Bill Gaylord, NMLS 680603
Gaylord-Hansen Team at CrossCountry Mortgage
Proud sponsor of Las Vegas Real Estate Pitch