WINNING in a Transitional Market

**An event for real estate professionals**

The market is shifting. Are you shifting with it?

Join us for Winning in a Transitional Market, a high-impact session built for real estate agents navigating the uncertainty of today’s market.

We’re no longer in a clear buyer’s or seller’s market. Conditions are changing quickly, and the agents who succeed now are the ones who know how to adjust their strategies, sharpen their messaging, and lead with value.

Whether you’re seeing hesitation from buyers, tougher pricing conversations with sellers, or unpredictable inventory trends, this session will help you respond with clarity and confidence.

You’ll walk away with fresh insights on what’s actually working right now and a clear plan to position yourself as the agent clients trust in a market that demands more from all of us.

What we’ll cover:

✔ How to speak confidently about shifting market conditions
✔ Tactics to help buyers move forward despite uncertainty
✔ Tools to educate sellers and set expectations from day one
✔ Scripts to handle difficult conversations and build trust
✔ How to protect your energy, your business, and your mindset in times of change

This session is about practical, real-world strategies you can use right away.

Seats are limited, so register now to reserve your spot!

Your Speaker:

Bill Gaylord, Regional VP / Mortgage Expert with CrossCountry Mortgage, is a seasoned mortgage and real estate professional with 32+ years of experience in lending and 7 years as a commercial real estate appraiser.

He has worked alongside top agents in every kind of market and brings unique insights into what makes buyers act fast and sellers feel confident.

Bill has held numerous leadership roles, including previous ownership and senior management at one of the nation’s largest private mortgage banking firms prior to the 2007 financial crisis. He has personally bought and sold over 25 homes - including personal residences, second homes, and investment properties - and has also managed joint ventures with home builders.

Today, his favorite role is being a “boots on the ground” originator, educating consumers on financing and helping them achieve wealth through homeownership.

Connect with Bill at billgaylord.com.

Bill Gaylord, NMLS 680603
Gaylord-Hansen Team at CrossCountry Mortgage
Proud sponsor of Las Vegas Real Estate Pitch