Our spring event will be on:

Wednesday, March 4th at 6:00pm

We have the upstairs of the Theodore Bullfrog pub until 11:00pm.

Katie Lorenz, Account Director at Threepipe will be speaking about:

"How Jennifer Lopez Invented Visual Search And Why It Will Be The Primary Behaviour for Shoppers of the Future"

Visual search provides an entirely new pathway to product discovery, allowing shoppers instantly narrow the scope of their product search to find what they want with a single action. With 62% of millennials demanding visual search over any other form of search, it is critical to understand the underlying technology powering it and how adapt as the technology matures.

Why visual search and image search are different

How visual search technology works

Latest industry innovation likely to lead to mainstream usage of visual search

What is next for visual search optimisation

Threepipe is an award-winning integrated brand performance agency of specialists, working across; media, creative, social, analytics, UX, data science, search marketing and PR. Threepipe offers a rigorous planning framework, proprietary and best in breed technology partners to help consumer and business to business brands make sense of the highly evolving market, media and competitor landscape.

Rob Langfield Newnham from Klipr will present:

"Why Marketers Can't Tell Stories"

Following on from a talk on the future of Voice Search and AI in the content industry at Digital Elite Camp last year, this talk will draw on analysis of nearly 4500 pieces of content across travel, finance, and fintech to explore:

The two facets of an engaging story and how those relate to popular media

How headlines including "how" crop up for a minimum of 11% of finance content pieces and 6% of travel - and why "who" can be the better option

How to hit your audience's buttons, but also use their needs to build a successful content piece

Why politics is like sports and how you can connect your story to the same emotional drives - using teams and existing emotional investment

Klipr is the Digital PR tracking platform that automatically finds your campaign backlinks and coverage, organises them into detailed reports, and analyses their SEO value to show how they contribute to your and your clients' sites.

Reserve your place for our spring event today.

Thanks,

SEO Jo and Tim