Why Enterprise AI Adoption Is Slow—And What You Can Do About It

Why is enterprise AI adoption crawling while individual use is exploding?
Most organizations feel the pressure to scale AI—but few are gaining real momentum. The gap isn’t due to lack of interest. It’s due to complexity, risk, and a hidden dependency almost everyone underestimates: content.

In this executive briefing, Colleen Jones, President of Content Science, breaks down the real reasons enterprise-wide AI adoption lags behind individual uptake—and what leaders can do right now to change that trajectory.

You’ll discover:
• Why today’s digital transformation is fundamentally different
Gen AI isn’t another incremental tech shift—it’s a disruptive force full of unknowns that demand new ways of working.

• The critical role of content in every phase of AI
AI, particularly Gen AI, runs on content as input and produces content as output. That makes content quality, structure, and governance mission-critical for customer experience and enterprise risk.

• The high stakes of scaling AI without a content-first strategy
Misaligned, incomplete, or low-performing content undermines AI accuracy, trust, and value—fast.

• How to avoid repeating the failures of past digital transformations
Colleen will highlight the pitfalls that slowed earlier enterprise tech initiatives—and how to sidestep them this time.

• A practical checklist for enterprise AI implementation
Walk away with an actionable framework, including the E2E content approach and the 5 Ps, to manage complexity, mitigate risk, and accelerate responsible AI adoption.

If you’re a senior leader responsible for AI strategy, digital transformation, or customer experience—and you’re determined to unlock AI impact at scale—this briefing will give you clarity, confidence, and a path forward.

The webinar will feature insights and examples based on Content Science's independent research and deep experience with companies ranging from the Fortune 50 to the Future 50.

All registrants will receive access to a recording and resources for 30 days. Live attendees will have the chance to win a copy of the latest edition of The Content Advantage, the top-rated book by Colleen Jones.

Who This Webinar Is For

This webinar is for leaders at the senior director level and above in product, marketing, communications, customer / user experience, or similar business function.

Why This Content Science Webinar Is Different

INDEPENDENT PERSPECTIVE - Unlike many management consulting firms, Content Science has no partnerships, investments, or behind-the-scenes deals with any AI-focused companies. We also conduct our own research into issues such as AI-led digital transformation.

LACK OF BIAS - Unlike training or thought leadership offered by AI and technology companies, our goal is not to lead you to a specific technology or product.

DEEP EXPERTISE - Content Science has significantly more robust knowledge and real-world experience with enterprise content and AI than general management consulting firms or technology products.

LONGTIME EXPERIENCE - Unlike general consulting firms or startups staffed largely by recent graduates and / or outsourcing, the Content Science team are seasoned at navigating digital transformations.

About Colleen Jones, MA

A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, an award-winning firm where she has advised or trained hundreds of the world's leading organizations to become content Jedis. She has worked with many of the Fortune 50 such as Dell, The Home Depot, Elevance Health, and AT&T to define and execute winning content strategies. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit, also a member of the Future 50.

As the author of The Content Advantage (third edition) and a top expert on LinkedIn Learning, Colleen's courses and books have reached hundreds of thousands of professionals around the world.