"Where the Rubber Meets the Road," by Melinda Zurcher

“Where the Rubber Meets the Road,” by Melinda Zurcher

This session is a book study centered on Paul Zurcher's legacy. It is a reflective and engaging workshop centered on Melinda Zurcher’s compelling account of her father’s journey in building the Zurcher Tire empire. Participants will explore how Paul Zurcher’s unwavering Christian faith shaped his leadership, business philosophy, and impact far beyond small-town Monroe, Indiana. Through guided discussion, attendees will uncover practical lessons on purpose-driven entrepreneurship and values-based decision-making. This session offers a unique blend of business insight and spiritual reflection for leaders seeking to align their work with their faith.