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When PR meets VR: Interactive storytelling is more than science fiction (An...

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Crowne Plaza Anchorage-Midtown

109 West International Airport Road

Anchorage, AK 99518

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Communicators can no longer dismiss virtual reality as fringe technology. Forecasts show 4 million VR units will be sold this year and 24 million units are expected to be sold in 2018. Innovative PR and digital marketing experts recognize VR is changing the communications landscape and are using it to capitalize on storytelling, media relations, and strengthen consumer relationships in ways no other technology can. Some experts say virtual reality is the most powerful storytelling method of our time, moving consumer behavior from “seeing is believing” to “experience is believing.”

This PRSA-Alaska program will:

• introduce you to the latest in VR technology and how it's changing the communications landscape

• share how VR can be used to strengthen connections between audiences and your organization and

• help you to articulate the benefits of incorporating VR into your organization's communications strategy

Andrew Cassel has been the social media administrator for the University of Alaska Fairbanks for the past five years and is a three-time winner of PRSA-Alaska Awards of Excellence for social media campaigns. He engages with audiences on up to 10 social media platforms each day.


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Crowne Plaza Anchorage-Midtown

109 West International Airport Road

Anchorage, AK 99518

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