What’s Working in Nonprofit Texting: Fresh Benchmarks + Use for Fundraising

Building a successful nonprofit texting program isn’t just about sending messages - it’s about sending the right message at the right time. The secret? Understanding the data. Whether you’re trying to accelerate fundraising results, cultivate donors, or build a scalable strategy for next year, fresh benchmarks are the foundation for success. 

Join Tatango to learn how to turn the latest texting data into real revenue. Let’s transform your SMS strategy into a reliable, results-driven channel for your mission!

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In this webinar, we’ll explore:

• Proven sending strategies, including the optimal timing, cadence, and content mix (SMS vs. MMS) that top nonprofits are using right now.
• Practical segmentation tactics and AI-assisted options to make every message feel personal.
• How to handle replies at scale while keeping it human, and the key benchmarks you need to track to prove momentum.
• Emerging shifts in texting (like iOS/RCS and AI) and how to prepare your program for what’s next.

About Tatango

Tatango is the leading SMS fundraising platform built exclusively for nonprofits and mission-driven organizations. Since 2007, Tatango has helped organizations raise more than $600 million through the power of text messaging—making it one of the most effective and scalable channels in modern fundraising.

Built for high-volume, high-impact campaigns, Tatango’s platform is trusted by some of the largest nonprofit brands in the world. Whether launching a Giving Day, mobilizing a peer-to-peer event, or running a year-end campaign, fundraisers rely on Tatango to connect directly with supporters—on the one device they never ignore: their mobile phone.

Why leading nonprofits choose Tatango:

📈 Purpose-built for fundraising

🔒 Enterprise-grade security and compliance (HIPAA, SOC 2 Type II)

⚡️ Blazing-fast send speeds and unmatched deliverability

📊 Real-time performance tracking and A/B testing

🤖 Smart segmentation, automation, and AI-powered message optimization

🔌 Integrations with top nonprofit CRMs and donation platforms

With best-in-class technology and white-glove support, Tatango helps nonprofit teams raise more, faster—without adding complexity. Our team brings deep expertise in digital fundraising, and we work side-by-side with clients to ensure every campaign drives measurable results.

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About the Presenter

Mike Snusz, Director of Nonprofit Customer Experience at Tatango

Mike Snusz brings nearly two decades of digital fundraising expertise to his role as Director of Nonprofit Customer Experience at Tatango, the industry’s leading text messaging platform for nonprofits. A recognized thought leader in SMS fundraising, Mike regularly speaks at national conferences and contributes insights to resources like the Texting Insights Report and other nonprofit publications.

Before joining Tatango, Mike spent 15 years at Blackbaud, where he led a team of digital consultants helping nonprofits optimize their online giving, email marketing, peer-to-peer fundraising, and monthly giving programs.

He began his nonprofit career in Buffalo, NY, managing the Ride For Roswell from 2003 to 2005—an experience that continues to shape his commitment to helping mission-driven organizations thrive in a digital world.