What Matters to Me and Why ft. Tony Crisp '92

"What Matters to Me and Why" Alumni Series: Featuring Tony Crisp ’92

Join the Student Alumni Association and the UC Irvine Alumni community for a enlightening session about following your passion-path, instead of a career-path, with Tony Crisp ’92, founder and strategist of the award-winning brand agency CRISPx.

Tony has spent decades driving brand strategy, product development, and digital marketing for global leaders like XFX/Nvidia, HTC Vive VR, Robosen Robotics, and Marlon Brando. As a trusted advisor, his expertise has been leveraged by everyone from scaling tech startups to Fortune 500 companies.

In celebration of UC Irvine’s 60th Anniversary, Tony will share how his foundational Anteater experience — including the pivotal role his agency played in designing the university’s iconic "stacked" logo and brand identity for Athletics — continues to shape his professional success.

Beyond his role as President of the Tech Coast Venture Network and a frequent lecturer, Tony remains a proud husband, father, drummer, and active member of the UC Irvine community, balancing innovation and creativity in Orange County.

The UC Irvine Alumni Association is dedicated to enriching the lives of over 268,000 alumni and our Anteater community. It co-hosts the “What Matters to Me and Why” series in collaboration with the Advisory Council on Campus Climate, Culture & Inclusion, connecting students with distinguished alumni in conversation to explore how UC Irvine experiences have shaped alumni careers and life journeys, inspiring students through diverse pathways in life, work and leadership.

The Student Alumni Association at UC Irvine is a registered campus organization that enhances the student experience at UCI by connecting students to one another, alumni and the university.