Predictable Revenue is a sales model published in 2011 involving specialized sales roles of Sales Development (SDR) and Sales (AE), and is the most common go-to-market model in B2B SaaS. While the way we buy B2B software has changed considerably in the past decade, this model has remained relatively consistent. Led by Jake Dunlap & Chris Walker, this discussion will highlight the pros & cons of this approach, and offer ideas on alternative go-to-market structures.

• Weighing the pros & cons of SDR/AE sales model
• Alternative go-to-market approaches
• Actionable ideas for modern ways to prospect, such as LinkedIn

Jake Dunlap is the founder & CEO of Skaled Sales Consulting, helping CEOs and Executives scale their organizations as effectively and efficiently as possible. Prior to founding Skaled Jake served in executive sales positions at Glassdoor (acquired by Recruit Holdings), Nowait (acquired by Yelp), and Chartbeat.

Chris Walker is an advisor to CMOs and CROs, and a B2B marketing thought leader focused on augmenting Sales performance using progressive digital/social/content marketing strategies. As the CEO of Refine Labs, Chris partners with B2B revenue executives to accelerate growth with a proven process called Revenue Engine Optimization.

*This event will be filmed for promotional purposes*