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[Webinar] The Brand/Purpose Fit: Creating a Partnership That’s Authentic for Both Sides, Presented by Media Cause

Actions Panel

Nov 06

[Webinar] The Brand/Purpose Fit: Creating a Partnership That’s Authentic for Both Sides, Presented by Media Cause

By Fuse - Formerly AIMA

When and where

Date and time

Wed, November 6, 2019, 2:00 PM – 3:00 PM EST

Location

Online

Description

Just because an issue or cause is top-of-mind in the media or pop culture consciousness doesn’t mean it’s always the right issue for your brand to align with. So how do you find one that is a good fit?

In the second webinar of our cause marketing series, we’ll dive into the heated conversation around brand purpose, how to make sure it rings true to both you and your audience, and what to look for when building partnerships with nonprofits to create meaningful impact for everyone involved.

Amy Small, VP/Creative + Brand, Media Cause


Amarena Diaz, Director of Digital Marketing & eCommerce (and unofficial champion of Cause Partnerships), Mizuno USA


Emily Kane-Miller
CEO and Founder, Ethos Giving
Former VP of Philanthropy and Community Affairs, The Wonderful Company

Tags

  • Online Events
  • Online Seminars
  • Online Business Seminars
Event ended

[Webinar] The Brand/Purpose Fit: Creating a Partnership That’s Authentic for Both Sides, Presented by Media Cause


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Fuse - Formerly AIMA

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