WEBINAR: Stop Pitching and Start Connecting with Your Ideal Clients

VIRTUAL WEBINAR

The art of storytelling for wedding and event professionals lies in understanding the needs of potential clients and forming an emotional connection. This presentation will emphasize the power of storytelling over feature lists in sales strategies. Real-life anecdotes and relatable scenarios resonate deeply with clients, opening conversations and building trust. By leading with stories that address challenges and highlight successes, professionals can engage prospects effectively, uncovering the core issues faster. Attendees will also explore why traditional "best solution" pitches often fall flat and how to craft compelling narratives that truly connect.

KEY TAKEAWAYS:

• Understand the Importance of Storytelling in Sales: Learn why leading with stories is more effective than presenting feature lists, especially in the wedding and event industry.
• Identify Client Pain Points Quickly: Discover strategies to ask the right questions early in conversations to uncover the real concerns and needs of prospective clients.
• Craft Persuasive Narratives: Develop the skills to create engaging and relatable stories that highlight past client successes and build trust with new prospects.
• Recognize Ineffective Sales Approaches: Explore why traditional sales pitches can alienate clients and how to pivot towards strategies that focus on connection and value.

This approach sets wedding and event professionals apart by making their sales process both empathetic and memorable! Join this webinar to refine your brand approach further!

INVESTMENT:

• NSBWEP Members – Complimentary
• PARTNER Members (ILEA/NACE) - Complimentary
• Non-Members $35.00
• Tickets are non-refundable and non-transferrable to another event.

About Our Speakers:

Aleya Harris is a dynamic speaker and expert in strategic storytelling and transformative leadership. Based in California, she is the founder and CEO of The Evolution Collective Inc. and the creator of Spark the Stage™, a program designed to help professionals master the art of authentic storytelling. With a background as a marketing executive and former Google Vendor Partner, Aleya brings a wealth of experience to her role as a Strategic Storytelling Consultant.

She is also the author of the bestselling book Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience. Aleya has delivered over 100 presentations and webinars, captivating audiences with her innovative approach to storytelling. Her work has been featured on more than 125 podcasts, and she hosts the award-winning Flourishing Entrepreneur Podcast.

Aleya's unique journey includes time as Stevie Wonder's private chef, adding a fascinating layer to her narrative. She is also a certified NES Health Practitioner and has been recognized as a two-time Speaker of the Year award recipient. Her mission is to help leaders and teams uncover their authentic stories, fostering meaningful connections and driving impactful results.