WEBINAR: Networking & Relationship Building, BK 12/10

Developing A Marketing Strategy

Many business owners spend significant money on marketing but few have a research-based marketing strategy that ensures every one of those dollars is well spent.

The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.

During this course, you will:

• Define the “why” behind why you are in business

• Map out your customer using a customer persona

• Develop your unique value proposition (UVP)

• Write and deliver an elevator pitch

• Understand the value and role of digital marketing in a business strategy