Webinar: How to Do Competitive Analysis by SiriusDecisions PM

*** DISCLAIMER: This event is ONLINE ***

When we think "Product Manager," most people think of the software products we use every day, Facebook, Twitter, Spotify, etc...
But we need to consider the people behind the product. Companies need them to keep operations going strong and you could just be the next PM leading the way for innovation on the inside! What are the day to day challenges?
Join us for this exclusive webinar with Jeff Lash, Vice President & Group Director, Product Management Research and Advisory Services for SiriusDecisions.

Here are a few mind-opening takeaways:
-Common mistakes that Product Managers make when conducting competitive analysis
-A recommended approach for more useful and impactful competitive product analysis
-Tips on how competitive product analysis should be used as part of the product manager's "toolbox"

Meet the Speaker: Jeff Lash

Jeff Lash is a Vice President & Group Director, Product Management Research and Advisory Services for SiriusDecisions in St. Louis. He has previously worked as Vice President, Product Portfolio Management at Elsivier. Jeff became a Product Manager and found that his wide range of skills were a perfect match for a career in product.

View the Speaker's LinkedIn