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When we think "Product Manager," most people think of the software products we use every day, Facebook, Twitter, Spotify, etc... But we need to consider the people behind the product. Companies need them to keep operations going strong and you could just be the next PM leading the way for innovation on the inside! What are the day to day challenges? Join us for this exclusive webinar with Jeff Lash, Vice President & Group Director, Product Management Research and Advisory Services for SiriusDecisions.
Here are a few mind-opening takeaways: -Common mistakes that Product Managers make when conducting competitive analysis -A recommended approach for more useful and impactful competitive product analysis -Tips on how competitive product analysis should be used as part of the product manager's "toolbox"
Meet the Speaker: Jeff Lash
Jeff Lash is a Vice President & Group Director, Product Management Research and Advisory Services for SiriusDecisions in St. Louis. He has previously worked as Vice President, Product Portfolio Management at Elsivier. Jeff became a Product Manager and found that his wide range of skills were a perfect match for a career in product.
Founded in Silicon Valley in 2014, Product School is the first technology business school.
We provide certified courses in Product Management and other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.
Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.
Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.
In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.
Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Book, organize meetups in over 150 cities worldwide, host the Product Awards, and run ProductCon, a multi-city conference attended by thousands of professionals every year.
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