Webinar: How to Do Competitive Analysis by SiriusDecisions PM
Event Information
Description
*** DISCLAIMER: This event is ONLINE ***
When we think "Product Manager," most people think of the software products we use every day, Facebook, Twitter, Spotify, etc...
But we need to consider the people behind the product. Companies need them to keep operations going strong and you could just be the next PM leading the way for innovation on the inside! What are the day to day challenges?
Join us for this exclusive webinar with Jeff Lash, Vice President & Group Director, Product Management Research and Advisory Services for SiriusDecisions.
Here are a few mind-opening takeaways:
-Common mistakes that Product Managers make when conducting competitive analysis
-A recommended approach for more useful and impactful competitive product analysis
-Tips on how competitive product analysis should be used as part of the product manager's "toolbox"
Meet the Speaker: Jeff Lash
Jeff Lash is a Vice President & Group Director, Product Management Research and Advisory Services for SiriusDecisions in St. Louis. He has previously worked as Vice President, Product Portfolio Management at Elsivier. Jeff became a Product Manager and found that his wide range of skills were a perfect match for a career in product.
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Organizer Product School
Organizer of Webinar: How to Do Competitive Analysis by SiriusDecisions PM
Founded in 2014, Product School is the global leader in Product Management training with a community of over one million product professionals.
Our certificates are the most industry-recognized credentials by employers hiring product managers.
All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.
With live online courses starting every month, it’s easy to find an option that fits your schedule. Classes are held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.
Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s certificate programs are highly relevant for the next generation of software product leaders, and offered at a fraction of the cost.
Practical, hands-on and with ample group activities and real-world case studies, you’ll learn how to build digital products from end to end, lead cross-functional teams and land your next product job or promotion.
In addition to training for individuals, Product School delivers custom product training to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.
We are committed to pushing the product management industry forward. With this aim in mind, we published the Amazon bestseller, The Product Book, host over 1,000 free events per year, The Proddy Awards, and ProductCon, the largest multi-city conference in the world for product managers.
