Join us for our WE NYC Expert-Led Group Mentoring Session series!
Ever wonder how some brands always steal the spotlight? Join our PR campaign workshop to discover the secrets behind buzz-worthy stories! We’ll dive right in—no fluff here! You’ll learn to craft impactful PR plans, create messages that resonate, and select the best channels to amplify your story. Plus, we’ll teach you how to measure your success, because seeing results is what it’s all about!
With hands-on exercises and real-life examples (the wins and the lessons), you’ll gain essential skills for managing media, navigating PR crises, and igniting excitement around your brand. Whether you’re just starting out or looking for fresh inspiration, this workshop is your gateway to becoming a PR superstar.
About Speaker
Alejandra Chaparro is an accomplished entrepreneur and award-winning journalist with over 15 years of extensive experience in the media industry across Miami, New York, Los Angeles, and Latin America. As the Founder and visionary behind 17 Entertainment, she leverages her expertise to provide strategic public relations, event management, and content creation services to a diverse range of clients.
With a keen understanding of the ever-evolving media landscape, Alejandra has directed editorial content execution for prominent Hispanic publishers, ensuring effective communication and engagement with target audiences. Her goal is to empower small businesses by increasing their visibility and propelling them to the next level through tailored public relations and marketing strategies.
Alejandra's impressive client portfolio includes renowned organizations such as American Values 2024, Santo Remedio, Forme Medical Center and Urgent Care, NYC Mayoral candidates, Presidential candidates, and Unilever among others. Her ability to craft compelling narratives and execute impactful campaigns has consistently delivered exceptional results for her clients.
Beyond her professional endeavors, Alejandra is a passionate advocate for empowering and inspiring others. She is a contributing author to the book series "Today's Inspired Latina Vol III," a movement that encourages Latinas to share their stories of overcoming difficulties and personal struggles, fostering a supportive community for personal and professional growth.
Originally from Colombia, Alejandra has called New York City her home since 2012, immersing herself in the vibrant cultural tapestry of the city and leveraging its global influence to amplify her clients' voices on an international stage.
Important Messages from the Organizer
If you have questions about this WE Connect 1-on-1 Mentor Session or would like additional information about WE NYC, please e-mail wenyc@sbs.nyc.gov or visit we.nyc. This email address is associated with the WE NYC office, and not your assigned mentor.
About the Organizers
Women Entrepreneurs NYC (WE NYC) is an initiative of the NYC Department of Small Business Services (SBS) that is dedicated to helping women start and grow their businesses.
