Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Course Objectives:Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

You Will:

At the end of this workshop, participants should be able to:

Know the different types of marketing and ways to use them.
Learn effective ways of communicating with the customer.
Know how to set marketing goals and strategies.
Recognize common marketing mistakes and know how to avoid them.

Target Student:Course Core Competencies:

Module 1: What is Marketing?Topic A: What is a Market?Topic B: Marketing is Not SellingTopic C: Understanding Customer NeedsTopic D: Defining Your Product or Service

Module 2: Common Marketing Types (I)Topic A: Direct MarketingTopic B: Active MarketingTopic C: Incoming MarketingTopic D: Outgoing Marketing

Module 3: Common Marketing Types (II)Topic A: Guerrilla MarketingTopic B: B2B MarketingTopic C: B2C MarketingTopic D: Promotional Marketing

Module 4: The Marketing MixTopic A: ProductTopic B: PriceTopic C: PromotionTopic D: Place

Module 5: Communicating the Right WayTopic A: The Marketing PitchTopic B: Sell Value, Not the PriceTopic C: Fun, and Entertaining is PowerfulTopic D: Choosing the Right Media

Module 6: Customer CommunicationsTopic A: Give Your Customers a VoiceTopic B: It’s Not About You, It’s About ThemTopic C: Every Interaction CountsTopic D: Answer Questions Honestly

Module 7: Marketing GoalsTopic A: Brand SwitchingTopic B: Repeat PurchasesTopic C: Brand LoyaltyTopic D: Inform and Educate

Module 8: The Marketing FunnelTopic A: AwarenessTopic B: InterestTopic C: DesireTopic D: Action

Module 9: Marketing Mistakes (I)Topic A: Not Taking Social Media SeriouslyTopic B: Not Having a USPTopic C: Cross Cultural and International TranslationsTopic D: Not Building a Relationship

Module 10: Marketing Mistakes (II)Topic A: Not Having a PlanTopic B: Aiming at EveryoneTopic C: Not Tracking MetricsTopic D: Not Listening to Your Customers

WCLI Marketing Basics