VRM Day 2016b

ProjectVRMis a project hosted by theBerkman Klein Center for Internet and Societyat Harvard University. It was launched in 2006 byDoc Searls, now an alumnus fellow of the center.

ProjectVRM

<A HREF="http://projectvrm.org" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">VRM</A> has something new to bring to CRM. We're callling it Customer Driven Leads, or CDLs. 
These are much more valuable than Marketing Qualified Leads (MQLs) and even Sales Qualified Leads (SQLs), because they come from customers ready to buy. We now have the tech to make CDLs real, and we're ready to talk about it, and work on it—especially over the three days that follow VRM Day, at <A HREF="http://iiworkshop.org" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">IIW</A> . Both are at the <A HREF="http://computerhistory.org" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Computer History Museum</A> in Silicon Valley. 
In addition to dozens of startups and projects in the <A HREF="https://cyber.harvard.edu/projectvrm/VRM_Development_Work#Intelligent_Personal_Assistants" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">intentcasting space</A>, we now have a protocol that can bring CDLs directly to CRM systems that are ready to accept the leads—and to accept, reject or negotiate the terms that come with them. That protocol is <A HREF="http://www.jlinclabs.com/protocol/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">JLINC</A>, from <A HREF="http://www.jlinclabs.com/overview/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">JLINC Labs</A>. It was vetted at the last VRM Day, earlier this year. This time it's demo-ready, complete with code on the CRM side, using Salesforce. (Similar code can easily be written on Oracle, IBM, Microsoft Dynamics, SAP, SugarCRM and other CRM platforms. All are programmable, and the hack is a simple one.) 
If there are other protocols and approaches that do the same thing as JLINC, this VRM Day and IIW are the times and places to bring them forward. The main focus will be making the VRM+CRM dream finally come true. If you're in the CRM or VRM business and want to see all that CDLs can do, sign up now. VRM Day is free. IIW is cheap, especially for a three-day event. 
If you have already registered for VRM Day, <A HREF="http://iiw23.eventbrite.com/?discount=VRMDAY_XXIII" TARGET="_blank" REL="noopener noreferrer">here's a 25% off discount on IIW</A>.

Computer History Museum

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VRM Day 2016b

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VRM Day 2016b

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