Vision, Values & Flow: Creative Business Planning with Esther Loopstra

About the Workshop

Led by artist and creativity coach Esther Loopstra, this 2-hour hands-on workshop will help artists and creative entrepreneurs design a business plan that feels aligned, sustainable, and true to who they are. Through creative exercises, guided reflection, and simple strategy tools, you’ll learn how to plan your business from the inside out, based on your values, the impact you want to make, and the kind of creative life you want to build.

Together, we’ll explore how intuition and flow can guide your decisions, clarify what matters most, and help you set goals you can actually stay connected to. You’ll translate those insights into practical next steps, offerings, and goals. You’ll map your 2026 vision, identify your focus areas, and create a simple, flexible plan for your business that works with your creativity, not against it.

Instructor Bio

Esther Loopstra is a Seattle based interdisciplinary artist, writer, educator, speaker, and creative coach. With a rich background in both commercial and fine art, she is recognized for her unique insights on flow, intuition, and creativity. Esther’s work has been featured on the Adobe blog, and she has offered talks and workshops at Creative Mornings, Amazon, Auth0, Seattle University, and the Bend Design Conference. Esther holds a BFA from the Minneapolis College of Art and Design and has over 10 years of experience teaching art and design at institutions such as Kent State University, Cornish College of the Arts, and Pacific Lutheran University. She co-hosts the Flow Into Authenticity podcast and offers coaching and workshops that help creative thinkers navigate transitions and develop work that genuinely inspires them.

About Artist Trust

Artist Trust is a nonprofit organization whose mission is to support and encourage artists working in all disciplines to enrich community life throughout Washington State. Since its founding in 1986, Artist Trust has invested over $15 million in individual artists through grant programs and provides a comprehensive suite of professional development training and resources to help artists achieve their career goals. Learn more at artisttrust.org.