$795 – $1,095

Value-Driven Product Ownership (ICAgile: ICP-APO)

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$795 – $1,095

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Responding to a fast changing world requires a value driven, iterative, and adaptive approach to managing and planning the delivery of value

About this Event

'Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.' - Principle #1 of the Agile Manifesto


Responding to a fast changing world requires a value driven, iterative, and adaptive approach to planning and managing the delivery of value. 

This experiential workshop takes the learner through the process of eliciting requirements and capturing and managing a backlog for the early delivery of value.  Participants will learn the mindset, tools and techniques to navigate an increasingly complex business landscape by taking a value-driven, customer-centric, and collaborative approach.  


This workshop on Championing and Managing Value Delivery offers Product Owners the first hand knowledge, experience, and confidence to create, manage and maintain a product backlog using an agile, value driven and adaptive approach.

Beginning with a clear understanding of how Agile requirements and planning differ from a more traditional approach, participants take a deep dive into User Stories - learning how to collaboratively elicit and capture the needs and opportunities from the perspective of the user and how to structure those requirements into vertical slivers of functionality that enable early and frequent delivery of value.  Participants deepen their understanding of the critical role of Product Owner introduced by the Scrum Framework, and the evolving role of the Agile Business Analyst in creating a shared understanding of the work and ensuring the team is building the right thing. 

The hands-on experiential nature of the workshop has participants working in teams to simulate the elicitation, communication, and planning of user needs for early and continuous value delivery.  Participants will practice using popular and effective Agile tools and techniques including Personas, Product Vision, User Story Mapping, MVP (or MLP) identification, Release / Increment PlanningUser Story Writing, Relative Estimation Techniques, Story Slicing, Acceptance Criteria and more.  

The Agile planning process is incomplete without the elements of inspection and adaptation.  Throughout the workshop, participants learn how to leverage short feedback loops that are part of Scrum and other Agile methodologies to more accurately forecast outcomes and adapt to ensure the product or service consistently delights customers and produces the desired outcomes for the organization.

As a result of this workshop, you will learn how to:

  • Make the case for an agile approach to requirements and planning
  • Appreciate the role of Product Owner as champion of maximizing value delivered
  • Leverage the evolving role of Agile Business Analyst in collaborative Product Ownership
  • Elicit and capture requirements as vertical sices of user value
  • Understand personas and apply story mapping to communicate and manage scope and strategy
  • Tell the story of "value" through "good" epics, features and user stories
  • Apply Story Slicing, accaptance criteria, estimation and priorization to get a story "ready" for development
  • Manage and engage stakeholders through effective prioritization, forecasting and feedback sessions
  • Leverage agile delivery for early realization of value through frequent delivery and short feedback loops


This workshop is delivered in 5, 3-hour burst of value delivery over the course of a week.

All sessions are:

  • Hands-on and interactive, collaborative discussion
  • Experiential
  • Reading and learning activies between sessions
  • Use the latest in remote and collaborative tools and technology

Participants should expect to spend ~1 hour between sessions on asynchronous reading and activities

Topics covered in each session include:

Session 1:

Understanding Great Product Ownership

  • Role and mindset of a Product Owner
  • Product mindset vs. Project Mindset
  • 6 Stances of Product Ownership
  • Product Ownership Models

Session 2:

Leading Initial Discovery Process

  • Product Vision
  • Understanding User value vs. Business value
  • Stakeholder Mapping and Engagement
  • Customers and users through Personas

Session 3:

Co-creating the Solution

  • Eliciting requirements
  • User Story Mapping
  • Slicing value: Epics, Features, Stories
  • MVP, High speed estimation, Prioritization Techniques

Session 4:

Managing the Backlog

  • Defining Ready and Done
  • Writing good user stories: vertical slicing, INVEST criteria
  • Refining (grooming) stories for shared understanding
  • Facilitating effective Backlog Refinement sessions

Session 5:

Planning & Validating Value Delivery

  • Planning and Managing a product with multiple teams
  • Preparing for effective Iteration/sprint planning
  • Inspecting and Adapting through feedback loops


  • Certificate of completion
  • 14 PDUs for PMI
  • 14 SEUs for Scrum Alliance
  • ICAgile ICP-APO Certification


If you are responsible for defining value for your organization, this workshop is perfect for you.

Recommended for but no limited to:

  • Product Owners
  • Business / Functional / Systems Analysts
  • Agile Coaches and Scrum Masters who support Product Owners
  • Project Managers


Anjali Leon is a sought after Agility Coach, educator and master workshop facilitator. She infuses her classes with emerging thought leadership and stories from real life experiences. Her interactive, participatory and engaging teaching style, leverage techniques from Training from the Back of the Room, Liberating Structures and Co-active coaching to create an experience that not only leave her learners feeling inspired, knowledgeable, and competent but energized and eager to put their learning into practice. Her students often claim that they look forward to the next time they can attend one of her classes!

Credentials: Electrical and Computer Engineering (Drexel University), Co-Active Coach Training (CTI), PMP (PMI), CSM, CSPO, CSP (Scrum Alliance), PSK (Scrum.org), ICP-ATF, ICP-ACC (ICAgile), KMP (Kanban), SPC (Scaled Agile Institute), AHF (Agility Health Facilitator)

Learn more from Anjali's LinkedIn Profile: https://www.linkedin.com/in/anjali-leon-a97b636


PPL Coach reserves the right to cancel a program with FULL refund including EventBrite fees until 5 days before program starts

Participant cancellations will have no refund on EventBrite fees

14 Days before program starts - full refund of price of ticket

14 Days to 7 Days before program starts - 50% refund or 100% applied towards another program/training

Within 7 Days before program starts - No refund or 50% applied towards another program/training

Within 48 hours before program starts - No Refund

Building Community and Giving Back:

Be a part of building community! PPL is committed to giving back to the South Florida community.

For a public training offered by PPL, we reserve some discounted spots. If you are a person in transition or a full-time student interested in this class, or you work for a non-profit organization, contact Anjali at aleon@ppl-coach.com and learn how you can reserve one of these spots.

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