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Valuable Content Creation: how to plan, structure, and write content that c...

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Chancellors Building 3.5.

The University of Bath

Claverton Down

Bath

BA2 7AY

United Kingdom

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Description

You know that creating and sharing the right content online is crucial if you want to attract and engage the right students and sponsors but knowing how to create and share that content can be a big stumbling block. This digital content creation masterclass will get you on track. Learn how to plan, structure, write and distribute valuable content that will help your DTE thrive.


What you’ll get from attending this workshop:

The cornerstone of great digital marketing is good writing. Blogs, articles, email newsletters and helpful guides need the right words to make them fly. Writing for the web requires a different approach from academic and other business writing. Being able to make a strong connection with a reader is a very valuable skill – you can help, persuade, and delight your customers with the right words – however many people lack the confidence and the insights to do it well.

At this workshop you’ll learn how to plan, structure and write content that connects with the help of leaders Sonja Jefferson and Sharon Tanton. You will understand the role that expert written content plays in digital marketing, how to create the right content for your audience, and understanding how to make the most out of the content you create. You’ll leave with tips and templates to guide your writing efforts going forward.

Who this masterclass workshop is for:

This workshop is designed for those responsible for recruiting students and industry sponsors and want to write digital content your audience will find valuable and motivating. It is most useful for those who want the confidence and skills to update or rewrite website content, or want to write blog articles, social media updates and email newsletters or guides.

What you’ll learn:

Good writing is a matter of process and practice - it’s not about ‘innate creative talent’ - anyone can learn to write better. We’ll teach you the structure and steps needed to write valuable content and get the right people to read it, and act on it too. You’ll leave with tips and templates to guide your writing plus actionable ideas on what content to write to engage your audience.

  • Starting with why – the purpose of writing and sharing written content
  • How to generate great shareable ideas
  • Write for one, help many – who to keep in mind
  • The elements of a good, audience-focused article (structure, language & tone)
  • The elements of a programme description for your website
  • How to plan your content before you start writing
  • Writing for the web - how to structure and format content so it gets read online
  • How to use client questions to fuel your content
  • How to write attention-grabbing headlines
  • Is this content valuable? A quick checklist to keep your writing on track
  • How to find the time – creating sustainable writing habits
  • What to do next – how to get the right people to read and act


This workshop has been organised by The GW4 Alliance, as one of their Develop your DTE programmes, in response to a request to run a 'How to professionalise your Digital Marketing' workshop that you may have attended in Nov 2017. By inviting the same facilitators and many of the same attendees we hope to create a workshop that will develop the knowledge you gained and to focus more on 'Valuable Content Creation'.

If travelling to The University of Bath from another institution please familiarise yourself with the campus map and useful travel information pages. If you are planning to travel by car please email gw4-pgr@bristol.ac.uk as you will require a parking permit which will be emailed for you to print and display in your vehicle.

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Date and Time

Location

Chancellors Building 3.5.

The University of Bath

Claverton Down

Bath

BA2 7AY

United Kingdom

View Map

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