$20 – $60

UXNight: Data Visualizations, Exchanges + Blockchain

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Salesforce Rincon Cafe

121 Spear St

San Francisco, CA 94105

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Refund Policy

Refund Policy

No Refunds

Event description


This is an after-work mini conference about the intersection of UX + Data Visualization + Blockchain.

This event is about making a lot of information easier to digest in the context of data visualization. It's motivated by Andi's exploration into cryptocurrency exchanges, and her goal to inspire designers to improve the usability of more advanced exchanges beyond Coinbase.

The information you will learn at this event goes beyond exchanges. It will help you learn how to choose the right graphic, design graphs and charts for your audience, and accurately represent what you are communicating.


5:30pm: Doors open, network, meet with Salesforce UX team for recruiting opportunities
6:20pm: "Understanding Exchanges" (20 min) with Star Wang, AirBnB
6:40pm: "User Research: How People Use Exchanges" (15 min) with Luka Ning, LinkedIn
7:00pm: "User Centered Design for Data Visualization" (25 min) with Elijah Meeks, Netflix
7:40pm: "Designing Charts & Graphs that Communicate to Your Customer" (25 min) with JD Vodt, Salesforce
8:10pm: BONUS! "Beyond Cryptocurrency: Blockchain + Business" with Brian Behlendorf, Hyperledger

"Understanding Exchanges"
with Star Wang, Software Engineer at Airbnb


Crypto exchanges like Binance and Poloniex can be confusing to new traders. There's a lot of noise with no clear call-to-action making it not so beginner friendly.

We’ll kick off the event with Star Wang, a crypto trader, investor, and software engineer at AirBnB. For this talk we'll analyze the components of current popular exchanges, understand how this information is valuable, what it means, and look at different types of data visualizations used on trading platforms.


Star Wang
Software Engineer at Airbnb, Cryptocurrency Enthusiast & Community Organizer

Star Wang is a software engineer at Airbnb who's very passionate about blockchain and crypto technology. He organizes the blockchain interest group at Airbnb and has held series of guest speaker sessions and tech talks to educate people about the technology.

"User Research: How People Use Exchanges"

Luka Ning, Product Designer at LinkedIn + Cryptocurrency Enthusiast


luka ning

Luka Ning
Product Designer at LinkedIn & Cryptocurrency Enthusiast

Luka is a Product Designer at LinkedIn, an enthusiast about blockchain technology and a passive investor in crypto assets. Prior to LinkedIn, Luka was a Product Designer at SAP Labs, and worked on different types of enterprise software from CRM, ERP, Finance, BI, to design systems across various platforms and touch points.

"User Centered Design for Data Visualization"

Elijah Meeks, Senior Data Visualization Engineer at Netflix


Elijah will teach us how he designs meaningful data visualizations by simplifying the design from a user's perspective.

Elijah Meeks

Elijah Meeks
Senior Data Visualization Engineer at Netflix

Elijah Meeks is a Senior Data Visualization engineer at Netflix. He's also the author of D3.js in Action, a deep dive into D3, and Semiotic, a React data visualization framework. He writes about the role of design in data visualization and the professionalization of the field.

D3.js in Action, 2nd Edition: https://www.amazon.com/D3-js-Action-Data-visualization-JavaScript/dp/1617294489/

Semiotic: https://emeeks.github.io/semiotic/

"Designing Charts & Graphs that Communicate to your Customer"
with JD Vodt, Senior Director of UX at Salesforce


Whether you're designing for an exchange or compiling a bunch of information into a graph, you'll need to learn about the process. Learn how to apply Design Thinking to your Analytics projects by following the best practices of the Salesforce Analytics User Experience team. JD will teach you how to create charts and graphs that effectively communicate to your customer, turn numbers into visual and digestible information, and find the best representation for what you are explaining.

jd vodt

JD Vogt
Senior Director of UX at Salesforce

JD Vogt is a Sr. Director of User Experience at Salesforce where he works on analytics, company-wide UX design patterns, ecosystem design, and information retrieval patterns. He has lead the UX design for Salesforce Lightning (the new interface for Salesforce) co-authored the Salesforce design principles, and was a principle designer for Salesforce's flagship mobile product. He is now working on Salesforce's Einstein Analytics and AI/intelligence patterns. Prior to Salesforce JD worked with clients such as NASA, National Geographic and Jet Blue. JD has a MS in HCI from Carnegie Mellon and a BA in Music Theory/Composition from the University of Wisconsin ~ Eau Claire.

"Beyond Cryptocurrency: The Blockchain & Business"
with Brian Behledorf, Executive Director of Hyperledger


Blockchain is more than just cryptocurrency. It's about the underlying technology that creates trust and adds a layer of credibility and accountability to businesses.

In this presentation, Brian Behlendorf, Executive Director of Hyperledger, will teach us about blockchain technologies for businesses, market opportunities, and how designers can play a big part in improving the accessibility and usability of the blockchain.


Brian Behelendorf
Executive Director of Hyperledger (Linux Foundation)

Brian Behlendorf is the Executive Director of Hyperledger. Behlendorf was a primary developer of the Apache Web server, the most popular web server software on the Internet, and a founding member of the Apache Software Foundation. He has also served on the board of the Mozilla Foundation since 2003 and the Electronic Frontier Foundation since 2013. He was the founding CTO of CollabNet and CTO of the World Economic Forum. Most recently, Behlendorf was a managing director at Mithril Capital Management LLC, a global technology investment firm.

Hosted by:

Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way. They are currently hiring tons of designers! Apply at https://www.salesforce.com/company/careers/.

Video Production:

diamond sonic

Whether you need live video coverage, cinematography or playback of a PowerPoint – Diamond Sonic is ready to help! Visit diamondsonic.com to check out all services.


What are my transportation/parking options for getting to and from the event?

There is street parking and nearby garages available in Downtown San Francisco.

How can I contact the organizer with any questions?

Email Andi Galpern at andi@cascadesf.com

What's the refund policy?

All tickets are final sale, non-refundable and available on a first-come-first-serve basis.

*Prices for tickets are subject to change based on content value and availability.

Disclaimer: The information at this event is not intended as financial advice, and is for informational purposes only. Andi Galpern (The Producer) + Cascade SF (The Production Company) is an investor in cryptocurrency and does not provide provide legal, investment, tax, etc advice.

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Date and Time


Salesforce Rincon Cafe

121 Spear St

San Francisco, CA 94105

View Map

Refund Policy

No Refunds

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