Design with Data!
In today's fast-paced digital world, design decisions based on intuition and guesswork are simply not enough. This engaging lecture, "Design with Data!" will equip you with the essential knowledge and practical techniques to leverage data analytics to inform and elevate your design process, leading to more impactful and user-centered products.
We will explore how to move beyond basic metrics to truly understand user behavior, pain points, and success metrics across various platforms. You'll learn how to effectively integrate qualitative and quantitative data—from A/B tests and heatmaps to user interviews and surveys—into every stage of your design cycle, from initial concept to final iteration.
Key Topics We'll Cover:
The Data-Informed Mindset: Shifting your approach from subjective design choices to evidence-based validation.
Essential Metrics for Designers (and what they really mean): Understanding key performance indicators (KPIs) like conversion rate, retention, and time on task.
Integrating Quantitative and Qualitative Data: Synthesizing the "what" (analytics) with the "why" (user research) to form a complete picture.
Designing Effective A/B Tests: Best practices for setting up experiments that yield actionable design insights.
From Data to Design Action: Translating complex findings into clear, measurable design improvements.
Whether you're a UX/UI designer, product manager, researcher, or simply curious about making better design decisions, this lecture will provide the framework to transform your work from guesswork to grounded, data-driven excellence.
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Target Audience: UX/UI Designers, Product Designers, Product Managers, UX Researchers, Developers with a design focus.
