COVID-19 UPDATE: THE ONSITE WORKSHOP WILL NOW BE HELD ONLINE (VIA ZOOM) THIS THURSDAY 19 MARCH FROM 9AM - 5PM. IF YOU ARE HOLDING A WORKSHOP TICKET AND DID NOT RECEIVE (OR RESPOND) TO OUR EVENTBRITE EMAIL UPDATES ABOUT THE NEW OPTIONS, PLEASE CONTACT US IMMEDIATELY (Jaime@JaimeLevy.com).

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code.

Jaime Levy, author of the best seller UX Strategy (4,8/5 Amazon) will conduct this comprehensive workshop offering participants a high-level overview of the methodology along with hands-on experience of how to practice the techniques. Participants will leave with the confidence to immediately apply what they have learned to their own project initiatives.

This workshop is geared for UX/UI practitioners of any level, product teams and managers, business executives, and startup founders that want to learn how to be more strategically sound in their process.

You will learn:

• Why the empirical practice of user experience strategy is crucial for devising successful online products
• How to validate a problem statement using a provisional persona and customer discovery techniques
  
• How to identify direct and indirect digital competitors of your value proposition
• How to collect and capture quantitative and qualitative data for doing thorough market research
• How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
• How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model

Workshop agenda

• Introductions/Kick-off
• The Four Tenets of UX Strategy + Q&A
• Validating a Problem Statement using Provisional Personas & Customer Discovery Interviews

• LUNCH

• Conducting Competitive Research and Analysis
• Storyboarding Value Innovation

About Jaime Levy

Jaime Levy is an author, university professor and a pioneer in the creation of innovative digital products and services. Her best-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.

She currently runs JaimeLevy.com, a digital strategy firm out of Los Angeles, California. Jaime also teaches graduate-level courses on UX design and UX strategy at the University of Southern California. You can read more about her on Wikipedia.

Opinions about the workshop

"Dear Jaime,
I just had a job interview with a bank and they asked me about my product stragegy knowledge. They were clearly impressed when I spoke about what I learned from your book and the workshop."

Kimberly Clark

"Energy and passion of Jaime are great, she has shown us how to build a UX strategy with relatively simple methods, a well-organized workshop. I would recommend it!"

Joanna, 2017 Warsaw edition

Event partner

FAQs

What else comes with this workshop?

You will get a complimentary copy of the e-book version of UX Strategy.

How can I contact the organizer with any questions?

Please use Eventbrite or call 00 48 693 160 410

Do I have to bring my printed ticket to the event?

No, your name will be checked at the list. That's it.

Do I need any equipment?

Having a laptop is highly recommended, but not required. You can work in teams of two on the exercises that require a laptop.

What about lunch and refreshments?

We'll provide lunch and plenty of coffee and refreshments before the workshop starts and during the mid-session breaks.

How to get an invoice?

In case you need an invoice first or have any other procedural requirements please contact us directly. We are here to help you and have a lot of flexibility.

Are there any group discounts?

If you would like to buy more tickets please contact us directly to discuss your discount.

What is your refund policy?

All tickets are non-refundable but are transferable. If possible, please email to let us know of the name change so we can update the contact information.