In the sprint to create a functional product that delivers impact, startups often put user experience design in the back burner. But recent studies and events make it clear that:

• User adoption is a major source of product and innovation risk, and
• Leveraging user-centred design can supercharge traction and growth.

The heavy disruptions of the pandemic make the case even more starkly for design. As stressed people try to adapt to new normals, the future will belong to the technologies and tools that allow them to achieve their goals smoothly.

Join Reassemble in this event, co-organised with BLOCK71, to learn more about how to align your startup and its products to the most important stakeholders - the people who use it. We will examine the basic goals of a good user experience, and get hands-on to start answering questions about how your product makes its case for your users.

About Reassemble

Reassemble is a Singapore-based User Experience Design company, and we are all about reality-based design - creating real impact by using real evidence, gathered from real users, to power good user-centred strategies.

About BLOCK71

BLOCK71 is an initiative by NUS Enterprise in collaborative and strategic partnerships with established corporates and government agencies. It is a technology ecosystem builder and global connector which catalyses and aggregates the start-up community, as well as spearheads new initiatives and provides mentorship and growth opportunities in local and global markets. For more information, visit www.block71.co