UTRGV Market Lab: Intro to Market Research

UTRGV Market Lab: Intro to Market Research Workshop

📍 UTRGV Edinburg | ECOBE 119
🗓️ Thursday, November 14 | 2:00 – 3:00 PM
🥗 Lunch Provided

Discover How Market Research Can Drive Your Business or Idea Forward

Curious about how market research can help your business or idea grow? Join us for the Intro to Market Research Workshop, an interactive session that breaks down what market research is, how to use it effectively, and how it connects to the Market Lab program at UTRGV.

You’ll learn practical tools to understand your audience, strengthen your brand, and make data-driven decisions—the same insights big companies rely on to grow smarter.

This workshop also gives you a behind-the-scenes look at Market Lab, a six-week hands-on program where entrepreneurs, innovators, and side-hustlers partner with business coaches and UTRGV students to take their ideas to the next level.

What You’ll Gain

• A clear understanding of what market research is and how to use it.
• A free Qualtrics Intro to Market Research Guide for attending.
• Insight into how to apply for the Market Lab Spring 2026 cohort.
• Lunch and networking with business coaches, and entrepreneurs.

Who Should Attend:
Open to all community entrepreneurs interested in starting or growing a business.

This opportunity is brought to you by the Robert C. Vackar College of Business & Entrepreneurship.

👉 Register now to save your seat and lunch!

MARKET LAB: Intro to Market Research Workshop – Fill out form

Parking permits will be provided after you register the event!