A guide for cross-border SMEs or anyone in the Branding Industry
When & Where• Dates: Two consecutive Mondays, November 17 and 24, 2025.
• Time: 13:00 – 16:30• Venue: Myths Café, Saigon
• Fee: 600,000 Dong per participant: Who Should Attend
• Executive Management• Marketing & Sales Teams
• Advertising Professionals
• University Professors & Teachers
• Brand Consultants
• Anyone passionate about cross-cultural branding Workshop OverviewEntering Western markets requires more than literal translation—it demands an understanding of how language, symbols, and sensory cues shape consumer perception. In this 3-day, hands-on series, you will learn to:• Map neurological triggers behind brand recall
• Craft messaging that resonates across cultures
• Apply NLP techniques to your visual identity and taglines
• Avoid common pitfalls—like the infamous “Child Shredded Meat” mistranslation Agenda HighlightsDay 1: Foundations of NLP & Brand Psychology
• Core principles of Neuro-Linguistic Programming
• How language patterns influence buyer behavior
• Interactive exercises: sensory-based message testing
Day 2: Cross-Cultural Symbolism & Semantic Framing
• Decoding cultural metaphors and archetypes
• Case studies: successes and mishaps in global branding
• Workshop: reframing product names for Western audiences About the Author & TrainerRodney Josephson
• Master Trainer in Neuro-Linguistic Programming
• Author of 10 books on language, leadership, and creativity
• Lyricist with 8 produced albums
• Consultant to SMEs and multinationals Registration & ContactSeats are limited. Reserve your spot today! Email: rodneyjosephson22@gmail.comReceive a free PDF draft version of the Published Chapter (World Scientific Publishing).
