Can a deeply flawed enrollment flow be fixed using a journey map?

Tiziana d’Agostino, a UX Psychology and Interaction Design Consultant, used a detailed journey map to convince the client that a complete overhaul of the process was needed. The map offered a visual bird’s eye view of the difficulties a new user must face to enroll in a language class, and helped prove the case by showing just how many steps were required and how much friction the customer experienced. Analyzing the flawed task flow, she was able to spot many opportunity areas, that allowed her to cut the steps in half and reduce friction significantly.

In this event, you will learn how a customer journey map can:

• help you spot barriers and obstacles;
• find opportunity areas;
• give you the support needed for an overhaul;
• help you map a better flow.

The talk is followed by a Q&A session with Tiziana.

🎤 About the speaker

Tiziana d’Agostino, UX Psychology & Interaction Design Consultant / Senior Faculty

Tiziana d'Agostino has over 18 years of experience in the industry. She strives to create the best user experience, that will persuade without manipulation. Tiziana earned her Master's in Media Psychology, and she is actively involved in ethical design, inclusion and human tech. Her presentations deliver key details for audiences to be mindful of in their own designs. She is also a senior faculty member at Platt College San Diego and New School of Architecture and design, where she teaches classes on Experience Design, UX/UI, and Interaction Design.

About organizers

UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.

🎥 The event is going to be recorded.